Partnerize vs Tradedoubler

Awin, CJ, Partnerize, impact.com CEOs to Map Industry's Future

The CEOs and co-founders of Awin, CJ, Partnerize, and impact.com will join forces for a keynote at PI LIVE Europe to discuss the future of the affiliate and performance marketing industry. The discussion comes as the industry faces significant shifts driven by AI, including the rise of AI shopping agents and changing customer journeys. Recent research cited in the article shows 72% of AI platform users use AI for product research, 42% of consumers use AI tools for shopping, and Mastercard predicts one in ten will routinely use AI agents to shop by 2030. The leaders will address the need for new measurement and attribution models beyond last-click, aiming to scale the industry tenfold. The keynote will be moderated by Jennifer Goodwin.

• Awin, CJ, Partnerize, and impact.com are participating in a joint keynote at PI LIVE Europe.
• The keynote features CEOs and co-founders Sean Sewell, Todd Crawford, Adam Ross, and Santi Pierini.
• The discussion aims to map out the future of the affiliate and performance industry.

Partnerize Blog: AI Rewrote How People Shop for Clothes. Your Click-Based Measurement Model Didn't Notice

The blog page now features a new article by Chrissy Kammerer (Sep 04, 2026) on how AI has changed apparel shopping and the need for updated measurement models. The page also highlights the Partnerize Lighthouse Program for AI-driven influence compensation.

Four Priorities for Growing Mature Affiliate Programs

This article provides strategic guidance for brands looking to scale mature affiliate marketing programs. It outlines four key priorities: updating the program's technical setup and commission structures to align with current business goals, creating a compelling value proposition for publishers, rebalancing the partner mix to reduce over-reliance on a few partners, and integrating affiliate marketing into the broader marketing strategy. The article cites two case studies from Tradedoubler: Fraser Hart, which achieved 18% year-on-year sales growth and a 31% increase in order value through product-level tracking and variable commissions, and Huawei UK, which saw 87% revenue growth and 61% sales growth through closer planning and varied partner mix.

• Fraser Hart achieved 18% year-on-year sales growth and a 31% increase in order value using product-level tracking and variable commissions via Tradedoubler.
• Huawei UK achieved 87% year-on-year revenue growth and 61% sales growth through a strategy of closer commercial planning and varied partner mix with Tradedoubler.
• The article was published on 2026-10-14 by Hello Partner.

AI's Impact on Publishing: Framework for Navigating the Chaos

This article from Hello Partner discusses the disruptive impact of AI on the publishing and affiliate marketing industries, particularly focusing on declining organic search traffic and revenue. It highlights an APMA survey where 42% of publishers reported a decline in Google organic search traffic due to AI, and 46% said AI search negatively affected traffic or earnings. The piece promotes the upcoming AIP Summit at PI LIVE Europe, which aims to explore solutions, such as partnerships for AI visibility and AI-driven tools for partnership programs. It also mentions the BuildLab competition where companies like Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network developed AI tools to address industry time-sucks. The article is largely a promotional preview for the event, rather than a detailed analysis or breaking news.

• APMA survey of 67 publishers found 42% reported a decline in Google organic search traffic due to AI.
• 46% of publishers in the survey said AI search had 'already negatively affected' traffic or earnings.
• The AIP Summit is scheduled to take place at PI LIVE Europe to discuss AI's impact and solutions.

Meet Tradedoubler at PI LIVE: Cocktails, Global Growth and AI Visibility

Heading to PI LIVE Europe? Meet Tradedoubler at The Cocktail Vault, explore global growth and publisher opportunities, and hear our CEO debate AI visibility.