Ozone vs Ringier Advertising

TeqBlaze Joins AgenticAdvertising.org to Boost Sell-Side Agentic Ads

TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), the nonprofit trade organization behind the Ad Context Protocol (AdCP) for agentic advertising. Since earlier this year, TeqBlaze has been testing AdCP through its Sales Agent MVP, a free environment for publishers and SSPs. The agent allows sellers to add inventory via a simple interface or TeqMate AI prompt, receive requests from buyer agents, and approve or reject deals, with human sign-off required before rendering and invoicing. This membership provides TeqBlaze with access to AAO's working groups and governance. The move underscores the industry's shift toward agent-to-agent selling. TeqBlaze, which joined IAB Tech Lab in 2024, also participates in its Agentic Advertising Management Protocols (AAMP) and ARTF efforts, highlighting the need for interoperability across parallel protocol initiatives.

• TeqBlaze joined AgenticAdvertising.org (AAO), the nonprofit behind the Ad Context Protocol (AdCP).
• TeqBlaze has been testing AdCP since earlier this year via a free Sales Agent MVP for publishers and SSPs.
• The Sales Agent MVP requires human approval for each deal before proceeding.

Ozone launches Arc, evolving its platform to deliver performance-led outcomes

Ozone, the leading digital advertising business, today announces the launch of Arc, a new product capability that helps advertisers optimise […]

Ozone launches Arc, evolving its platform to deliver performance-led outcomes

Ozone, the leading digital advertising business, today announces the launch of Arc, a new product capability that helps advertisers optimise […]

Livesystems Appoints Tim Marach as CTO

Livesystems, a Swiss provider of digital out-of-home (DOOH) advertising technology, has appointed Tim Marach as Chief Technology Officer (CTO), effective November 1. Marach, 40, succeeds Daniel Lang, who has left the company. Marach joined Livesystems in April 2025 as Head of Digital Media Solutions, where he developed digital platforms, built partnerships, and professionalized processes. Previously, he held senior roles at Ringier and TX Group, including Director AdTechnology at Ringier Advertising and Head of AdTechnology at TX Group. The announcement was made by the company, a subsidiary of Swiss Post.

• Livesystems appoints Tim Marach as CTO, effective November 1.
• Marach succeeds Daniel Lang, who has left the company.
• Marach joined Livesystems in April 2025 as Head of Digital Media Solutions.

WEMF Media Research Day: New AI Usage Tracking

At the Swiss Media Research Day 2026, WEMF presented new data showing a 79% increase in occasional AI application usage between 2025 and 2026. WEMF is expanding its Mach Strategy study to include AI applications, allowing systematic analysis and integration into media planning. The research system is being modularized, with the Sports & Culture module launched this year and Mach Values to become a standalone module by autumn 2027. The new API interface speeds up data access. WEMF also introduced a Responsible-AI-Audit to enhance media brand credibility. Speakers emphasized trust over attention as a key business model in the AI era.

• WEMF presented data showing a 79% increase in occasional AI application usage between 2025 and 2026.
• WEMF is expanding its Mach Strategy study to include AI applications for systematic analysis and media planning.
• The Mach research system is being modularized; Sports & Culture module launched this year, Mach Values to become standalone module by autumn 2027.

Annick Cochard to Lead Ringier Sports Sales

Ringier Advertising has created a new Head of Sports Sales & Strategic Partnerships role and appointed Annick Cochard to lead the company's sports monetization, strategic partnerships and cross-department projects for Ringier Medien Schweiz. Chiara Rusch will take over Cochard's previous team responsibilities for Food, Mobility and Travel while continuing as Head of Sales International. Cochard has been with Ringier Advertising since 2021 and previously led the Blick sales team from August 2023. The sports portfolio noted for further development includes brands such as Blick, kicker, sport.ch, blue News and DAZN. Thomas Passen, Managing Director of Ringier Advertising, commented on the appointments.

• Annick Cochard was appointed Head of Sports Sales & Strategic Partnerships at Ringier Advertising.
• Cochard will oversee sports monetization, strategic partnerships and cross-department projects for Ringier Medien Schweiz.
• Ringier's sport portfolio cited includes the brands Blick, kicker, sport.ch, blue News and DAZN.