Outbrain vs VDX.tv

Assertive Yield Hires Shez Iqbal and Jack Watt

Assertive Yield, a provider of publisher monetization technology, announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. Iqbal brings over 20 years of experience in digital media and ad tech, having held senior roles at Criteo, Sabio, Sublime, LiveIntent, and Outbrain. Watt brings 13 years of ad tech experience, including a long tenure at MinuteMedia, with expertise in ad serving infrastructure and data strategy. These hires aim to strengthen Assertive Yield's technical and commercial capabilities across the app ecosystem and European markets, supporting its global growth strategy.

• Assertive Yield hired Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA.
• Iqbal has over 20 years of experience in digital media and ad tech, previously at Criteo, Sabio, Sublime, LiveIntent, and Outbrain.
• Watt brings 13 years of ad tech experience, including a tenure at MinuteMedia.

8-K Financial Filing Analysis for Outbrain (2026-08-14)

On August 11, 2026, Teads Holding Co. (formerly Outbrain / trading as TEAD) received a written deficiency notice from Nasdaq indicating non-compliance with Nasdaq Listing Rule 5450(a)(1), as the closing bid price of its common stock remained below the $1.00 minimum per share for 30 consecutive business days. The notice does not immediately impact the company's listing on The Nasdaq Global Select Market or its daily operations.

• Received Nasdaq deficiency notice on August 11, 2026, due to common stock closing below $1.00 for 30 consecutive business days.
• Granted an initial 180-calendar-day compliance window ending on February 8, 2027, requiring a closing bid price of at least $1.00 for 10 consecutive trading days.
• Evaluating compliance options including a potential reverse stock split previously authorized by shareholders, or transferring to The Nasdaq Capital Market for an additional 180-day grace period.

The Reputation Tour: Branding in the Age of AI

New article from ANA added to VDX.tv newsroom on 8/28/2026.

Sulwhasoo Uses CTV and DOOH to Grow U.S. Sales

Sulwhasoo, a Korean beauty brand, is combining connected TV (CTV), digital out-of-home (DOOH) and online retargeting to drive US customer acquisition and in-store purchases. The brand partnered with video ad platform VDX.tv to run two test campaigns that layered CTV and DOOH awareness with retargeting across mobile and desktop. VDX.tv built audiences using data from Foursquare, TransUnion’s Commerce Signals and Stirista, and excluded past purchasers from Sulwhasoo’s customer lists. The CTV-first campaign produced a 6.5% interaction rate on retargeted site interactions, while a DOOH+CTV campaign recorded a 4.1% lift in awareness and a 3.4% increase in purchase intent (per Cint). Sulwhasoo’s products are sold via its website, Amazon, Sephora and Macy’s.

• Sulwhasoo ran two test campaigns combining CTV, DOOH and digital retargeting with partner VDX.tv.
• VDX.tv created audience segments using data from Foursquare, TransUnion’s Commerce Signals and Stirista’s 123Push.
• VDX.tv reported a 6.5% interaction rate for the CTV-first campaign measured on retargeted mobile and desktop site interactions.