AdTech Vendor · vs · Media Sales House

ONPU

onescreen vs Publitalia '80

Structured technology and market comparison · 2026

Direct Feature Comparison

onescreen · vs · Publitalia '80
Primary Market / Role
onescreenAdTech Vendor
Publitalia '80Media Sales House
Platform Focus
onescreen

Self-serve platform for connected TV and streaming advertising.

Publitalia '80

Italian media sales house for Mediaset TV and video inventory.

Company Size
onescreen<10 employees
Publitalia '80201–500 employees
Headquarters
onescreenDE
Publitalia '80IT
Year Founded
onescreen2025
Publitalia '801979

Analyze all overlapping signals and tech stacks for onescreen and Publitalia '80

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Comparison Analysis

What is the main difference between onescreen and Publitalia '80?

When comparing onescreen and Publitalia '80, both platforms operate within the Self-Serve Ad Platform, Connected TV (CTV) & OTT, and Video Ads ecosystem. onescreen is positioned as Self-serve platform for connected TV and streaming advertising, whereas Publitalia '80 focuses on Italian media sales house for Mediaset TV and video inventory. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to onescreen and Publitalia '80?

When evaluating onescreen and Publitalia '80, enterprise buyers also consider other platforms in Self-Serve Ad Platform, Connected TV (CTV) & OTT, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: onescreen vs Publitalia '80

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

ON

onescreen

Recent Signals

  • ·MeediaCTV

    Onescreen Wins Zapa as Self‑Serve CTV Client

    Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.

    • Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
    • Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
    • Zapa, a dental brand, is Onescreen's first reference customer and booked a Connected TV campaign without an agency.
PU

Publitalia '80

Recent Signals

No recent market signals documented for Publitalia '80 in the current tracking window.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners onescreen and Publitalia '80 share across the market ecosystem.