AdTech Vendor · Data Provider / Broker
On Device vs VideoAmp
Structured technology and market comparison · 2026
Direct Feature Comparison
On Device · vs · VideoAmpIndependent cross-media brand lift measurement for advertisers and agencies.
Cross-platform TV and digital media measurement and planning platform.
Analyze all overlapping signals and tech stacks for On Device and VideoAmp
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between On Device and VideoAmp?
When comparing On Device and VideoAmp, both platforms operate within the Measurement & Analytics Platform, Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. On Device is positioned as Independent cross-media brand lift measurement for advertisers and agencies, whereas VideoAmp focuses on Cross-platform TV and digital media measurement and planning platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to On Device and VideoAmp?
When evaluating On Device and VideoAmp, enterprise buyers also consider other platforms in Measurement & Analytics Platform, Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of On Device and VideoAmp compare?
On Device is headquartered in GB (founded in 2010) with 50–200 employees. VideoAmp is based in US (founded in 2014) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: On Device vs VideoAmp
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
On Device
Recent Signals
- ·ExchangeWireCompany News / Leadership
On Device Appoints COO, Promotes Commercial Director
On Device, a brand lift measurement company, has appointed Meg Fisher as Chief Operating Officer (COO) and promoted Sami Smith to Commercial Director. The company, which focuses on measuring brand lift in the 'Outcomes Era', aims to strengthen its leadership team to support growth and innovation. Meg Fisher brings extensive operational expertise to her new role, while Sami Smith's promotion reflects her significant contribution to the company's commercial success. These changes are part of On Device's strategy to enhance its market position and deliver greater value to clients.
- Meg Fisher appointed COO of On Device.
- Sami Smith promoted to Commercial Director at On Device.
- On Device is a brand lift measurement company.
- ·ExchangeWireMeasurement
On Device Research Launches Brand Lift Data API
On Device Research, a mobile research company, has launched a Brand Lift Data API designed to measure brand lift in the 'outcomes era'. The API enables advertisers to integrate brand lift measurement directly into their data workflows, moving beyond traditional survey-based methods. It provides real-time, privacy-compliant brand lift insights by leveraging device data. The launch reflects a broader industry trend towards more direct, data-driven measurement solutions that align with performance marketing goals, offering a more agile and granular approach to understanding advertising effectiveness.
- On Device Research launched a Brand Lift Data API.
- The API enables direct integration of brand lift measurement into data workflows.
- It provides real-time, privacy-compliant brand lift insights.
- ·DigidayIndustry Event
Advertising Week New York Opens Amid Industry Rebuild
Advertising Week New York 2026 opens as the ad industry rebuilds around AI implementation, creator deals, and measurement uncertainty. Executives from On Device, Roblox, Kochava, and Channel Factory highlight a shift from experimentation to implementation, with concerns about data trust and AI security. The event features a record 2,500 creators, a $100 million creator deal challenge, and a focus on agentic AI and measurement. Organizers admit uncertainty is permanent, but aim to find opportunities collectively.
- Advertising Week New York 2026 runs from October 5-8, 2026 at The Penn District in Manhattan.
- About 2,500 creators are expected, up from 1,000 last year.
- The $100 Million Creator Challenge aims to generate $100 million in creator deals within 12 months.
VideoAmp
Recent Signals
- ·AdExchangerAI & Measurement
VideoAmp Leverages AI to Unify Ad Planning and Measurement
VideoAmp is intensifying its focus on AI to bridge its ad planning and measurement workflows, aiming to enhance campaign performance for media buyers. The company recently cut about 20% of its headcount to invest more in AI operations while making strategic hires, including Andrea Zapata as SVP of Agency Partnerships. Josh Hudgins, who became CPO in 2024, emphasized that AI agents will help buyers optimize campaigns in-flight, suggesting adjustments like reallocating spend across inventory sources. VideoAmp relies on first-party viewer data obtained through clean room partnerships and publisher log-level data, and it uses ACR data for CTV targeting. The company's goal is to make performance improvements repeatable and scalable through AI infrastructure. VideoAmp, alongside Comscore and iSpot, received re-certification from the US Joint Industry Committee for its measurement currency, positioning itself as a Nielsen alternative.
- VideoAmp cut about 20% of its headcount to invest more in AI operations.
- Andrea Zapata joined VideoAmp as SVP of Agency Partnerships in July.
- Josh Hudgins was promoted to Chief Product Officer in 2024.
- ·State of StreamingMeasurement
NFL Disputes Nielsen Ratings, Threatens Measurement Currency
The NFL publicly disputes Nielsen's TV ratings methodology, claiming it undercounts millions of viewers, particularly due to co-viewing. The league's data chief, Paul Ballew, has criticized Nielsen's recent methodology changes, including passive co-viewing and weighting adjustments, as rushed and negative for sports. With $111 billion in media rights at stake, the dispute centers on co-viewing factors: Nielsen estimates 2.3-2.4 viewers per household for the Super Bowl, while the NFL claims 2.8-2.9, potentially missing 15-20 million viewers. The NFL is openly exploring alternatives like VideoAmp, raising questions about Nielsen's dominance as the industry's reference rate. The conflict highlights the fragility of a measurement system that underpins billions in ad deals and rights negotiations, with potential implications for the entire TV advertising ecosystem.
- NFL disputes Nielsen's ratings, citing undercounting of millions of viewers.
- Nielsen's co-viewing factor for Super Bowl is 2.3-2.4, NFL claims 2.8-2.9.
- The NFL's media rights deals total $111 billion through 2033.
- ·AdExchangerMeasurement
WBD White Paper Calls for Measuring TV Ad Basics
Warner Bros. Discovery (WBD) published a white paper titled 'The Unified Reach Paradox' during Advertising Week New York, advocating for standardized TV ad measurement fundamentals. The paper presents findings from WBD's investigation of five major measurement providers—VideoAmp, iSpot, Comscore, Innovid, and Samba—across more than 50 campaigns on linear and streaming. WBD found significant variance in universal audience estimates, impression counting, and cross-platform coverage. For example, Comscore counted 43.5M impressions for a campaign while iSpot counted 24.6M. A survey of 154 agency and marketer decision-makers revealed that 73% consider unified reach a critical missing metric, and 79% cannot fully trust outcomes without it. WBD calls for industry standards on impression and viewability counting, and transparency in projection methodologies, urging a 'nutrition label' approach.
- WBD published white paper 'The Unified Reach Paradox' at Advertising Week New York.
- Study compared five measurement providers: VideoAmp, iSpot, Comscore, Innovid, Samba.
- Survey of 154 agency and marketer decision-makers found 73% lack unified reach data.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners On Device and VideoAmp share across the market ecosystem.