Omnicom vs WPP Media

New Independent Research Names Omnicom Media a Leader in Media Management Services

Omnicom Media has been recognized as a 'Leader' in The Forrester Wave: Media Management Services, Q4 2026 report, which evaluated 12 service providers across 19 criteria. Omnicom Media secured top scores (5/5) across seven criteria, including data/marketing sciences, commerce media, media buying, innovation, and partner ecosystem. The evaluation highlights Omnicom's operating model, Omni platform, Acxiom identity solutions, and Flywheel Commerce Cloud, supported by over $75 billion in total billings.

• Omnicom Media was named one of only three Leaders among 12 evaluated providers in The Forrester Wave: Media Management Services, Q4 2026.
• The agency earned highest possible scores (5/5) across seven criteria, including data/marketing sciences, commerce media, media buying, innovation, and global delivery strategy.
• Omnicom Media manages over $75 billion in total billings and more than $10 billion specifically in retail media investment.

Omnicom Appoints Tom Schwenger as CEO of Omnicom Health Marketing

Omnicom has appointed Tom Schwenger as Chief Executive Officer of Omnicom Health's marketing business, effective immediately. Schwenger succeeds long-standing executive Dana Maiman, who is leaving the company. Schwenger joins from Veeva Systems, where he previously served as President and Chief Customer Officer.

• Tom Schwenger is appointed CEO of Omnicom Health's marketing business, effective immediately on November 2, 2026.
• Dana Maiman, former leader of the unit and previous head of IPG Health, is departing the company.
• Michael Larson remains Chairman of Omnicom Health and will directly oversee the specialty health business while assisting in the leadership transition.

Omnicom Appoints Tom Schwenger CEO of Health Marketing

Omnicom (NYSE: OMC) has appointed Tom Schwenger as Chief Executive Officer of Omnicom Health's marketing business, effective immediately. Schwenger, who brings over 35 years of experience in pharma, biotech, and healthcare, will oversee the group's global marketing agencies. He succeeds Dana Maiman, who is leaving the company. Schwenger will work with Michael Larson, who remains Chairman of Omnicom Health and will also oversee the specialty health business. The appointment aims to drive accelerated growth, innovation, and AI adoption for clients amid rapid healthcare market evolution. Schwenger joins from Veeva Systems, where he served as President and Chief Customer Officer and tripled revenue. Previously, he spent nearly three decades at Accenture, leading its life sciences practice.

• Omnicom appointed Tom Schwenger as CEO of Omnicom Health's marketing business.
• Tom Schwenger previously served as President and Chief Customer Officer at Veeva Systems.
• Dana Maiman is leaving Omnicom Health after leading the unit.

Smart TV Users' Ad Acceptance Grows in Streaming

The article reports a study by WPP Media and Samsung Ads showing that 85% of Smart TV users have a positive or neutral attitude towards advertising in free streaming environments. This indicates growing acceptance of ad-supported streaming. The study also found that 30% of users are interested in branded content. The article is largely paywalled, with only the introductory section visible.

• 85% of Smart TV users have a positive or neutral attitude towards advertising in free streaming environments.
• Study conducted by WPP Media and Samsung Ads.
• 30% of Smart TV users are interested in branded content.

Retail Media Investment Rises in Europe, Measurement Still Key Barrier

IAB Europe's third 'Attitudes to Retail Media Report' reveals that while retail media investment in Europe is rising, measurement remains the biggest barrier. The report, which includes MENA insights for the first time, shows 73% of buyers increased retail media spend in the last year, and 71% now partner with retailers for over a year (up from 51% in 2024). However, 61% cite measurement as an obstacle, up from 48% last year, and data availability concerns jumped from 31% to 58%. A 'measurement gap' persists: buyers want unified online/offline reporting (68% demand, only 40% offered), while sellers more often provide campaign metrics like reach and frequency. Sellers are prioritizing measurement development (63%) and AI adoption (68%), with half planning to build for product visibility in AI assistants like ChatGPT within 12 months. Only 12% of buyers consider their strategies fully sophisticated, underscoring the need for standardized measurement and certification.

• 73% of European retail media buyers increased investment in the last 12 months; 61% cite measurement as the biggest barrier.
• 71% of buyers now partner with retailers for over a year, up from 51% in 2024.
• 68% of buyers demand unified online/offline reporting, but only 40% of sellers offer it.

The New Rules of Social Creative

New article added to WPP Media news list: 'The New Rules of Social Creative' published 27th Oct 2026.