NumberEight vs SuperAwesome

NumberEight Publishes Research on Demographic Data Accuracy

NumberEight has published new research examining the accuracy of demographic data used in digital advertising. The study, reported by ExchangeWire, likely evaluates the reliability of demographic targeting and its implications for advertisers and publishers. The findings could influence how the industry approaches audience targeting and data quality, especially in a landscape moving away from third-party cookies. The research is timely as advertisers seek more accurate and privacy-compliant ways to reach consumers.

• NumberEight published research on demographic data accuracy in advertising.
• The research focuses on the accuracy of demographic data used in ad targeting.
• The findings were reported on September 23, 2026.

SuperAwesome Press Coverage Update: New Articles on Meta Settlement, Creator Wellbeing Initiative, and More

The press coverage page has been updated with several new articles, including a piece on the Meta settlement's implications for teen advertising, coverage of SuperAwesome's partnership with Self Space for a creator wellbeing initiative, and multiple articles on the IPA Bellwether Q2 report. The page also includes a new 'Roblox Aware' certification in the navigation menu.

Meta Settlement Defines Teen Online Experiences, Advertisers Must Adapt

Meta's $17-18 billion settlement with nearly all US states over allegations that its platforms harm children mandates a shift to age assurance technology, distinguishing under-13s, teens, and adults. The settlement, approved by a federal judge, requires Meta to verify ages independently, provide non-personalized feed options, and limit teen usage time. This forces advertisers to treat teens as a distinct audience, moving away from grouping them with 18-34s. The agreement includes a clause incentivizing Meta's rivals (TikTok, Google) to adopt similar protections, potentially standardizing age assurance across the industry. Brands must adapt by designing age-appropriate experiences, respecting privacy, and preparing for increased media fragmentation.

• Meta will pay between $17 billion and $18 billion over 10 years to settle claims with almost every US state.
• The settlement requires Meta to use age assurance technology to distinguish users under 13, teens, and adults.
• Meta must provide a non-personalized feed option for younger users.

Creators, Campaigns & Collaboration: My Summer at SuperAwesome

There is something about New York’s energy that has always scratched my brain in just the right way...