Nielsen vs Pixability

Nielsen News Center: Malaysia festive advertising trends and CMI Journey launch in New Zealand

Nielsen data reveals Malaysia's festive advertising trends, rising digital investment and consumer insights. Nielsen launches CMI Journey in New Zealand, revealing what drives consumer decisions across 30 categories.

Evening News Ratings: All Broadcasts Grow in Week of Oct. 19

For the week of October 19, 2026, all three major U.S. evening newscasts showed week-over-week growth in total viewers and the Adults 25-54 demographic. ABC World News Tonight with David Muir maintained its top position, averaging 8.837 million total viewers and 1.198 million in the demo, its best total viewer performance since early March. CBS Evening News with Tony Dokoupil posted double-digit growth in total viewers, up 10% week-over-week and 13% year-over-year, while growing 5% in the demo. NBC Nightly News saw modest gains, up 1% in total viewers and 9% in the demo, with year-over-year increases of 15% and 38%, respectively. Data is based on Nielsen live+same-day big data and panel ratings.

• ABC World News Tonight averaged 8.837 million total viewers and 1.198 million A25-54 for the week of Oct. 19, up 6% in both measures week-over-week.
• CBS Evening News total viewers grew 10% week-over-week and 13% year-over-year, the only telecast with double-digit weekly growth.
• NBC Nightly News was second with 6.72 million total viewers and 1.107 million A25-54, up 1% and 9% week-over-week respectively.

Andreas Meffert: How Advertisers Penetrate the CTV Black Box

In a commentary for MEEDIA, Andreas Meffert, Market Commercial Leader at Nielsen, argues that the growing Connected TV (CTV) market presents a transparency challenge for advertisers. While they can measure their own campaign performance, they lack visibility into competitors' CTV investments. Meffert highlights Nielsen data from August 2026 showing varying CTV ad spend shares by category in Germany: deodorant brands at 26.3%, confectionery at 17.9%, and intimate hygiene at 18.8%. He advocates for cross-screen planning and "white-space analysis" to identify under-utilized platforms before they become saturated. Meffert emphasizes the growing importance of "Share of Investment" over traditional "Share of Voice" for competitive benchmarking. He concludes that without competitor insights, CTV remains a black box, hindering strategic budget allocation and creative differentiation.

• Andreas Meffert, Market Commercial Leader bei Nielsen, veröffentlicht einen Kommentar zur CTV-Transparenz.
• Nielsen-Daten für den deutschen Markt im August 2026 zeigen: Deodorant-Marken investieren 26,3% ihrer Werbeausgaben in CTV, Süßwaren 17,9%, Intimhygiene 18,8%.
• Meffert empfiehlt White-Space-Analysen, um Plattformen mit geringer Wettbewerbspräsenz zu identifizieren.

Adelaide's AU Ecosystem Reaches 100 Partners

Adelaide's AU (Attention Unit) ecosystem has expanded to 100 partners, with the addition of Pixability, Sightly, Silverpush, and Cadent as the first members of a new video curation category. This expansion helps curators and their advertising clients assess, validate, and improve the quality of curated video inventory. The inclusion of these partners underscores the growing importance of attention measurement in video advertising, providing advertisers with tools to better understand and optimize campaign performance.

• Adelaide's AU ecosystem has reached 100 partners.
• Pixability, Sightly, Silverpush, and Cadent joined as first members of the video curation category.
• The expansion targets quality assessment and improvement of curated video inventory.

Pixability Launches New Solution to Help Advertisers Avoid AI Slop on YouTube

Pixability has launched a new solution to help advertisers avoid AI slop on YouTube, as covered by Digiday and AdExchanger.

Pixability Launches New Solution to Help Advertisers Avoid ‘AI Slop’ on YouTube

Powered by Pixie Agentic AI and Famous Birthdays Creator Verification Data, New Capability Helps Distinguish High-Quality Content and Verify Human Creators