B2B SaaS Provider · Data Provider / Broker

MYPA

MyTraffic vs PassBy

Structured technology and market comparison · 2026

Direct Feature Comparison

MyTraffic · vs · PassBy
Market Cluster / Sector
MyTrafficB2B SaaS Provider · Data Provider / Broker
PassByB2B SaaS Provider · Data Provider / Broker
Platform Focus
MyTraffic

Location intelligence software for footfall, planning and offline attribution.

PassBy

Retail intelligence software for physical location decision-making.

Company Size
MyTraffic1,001–5,000 employees
PassBy10–49 employees
Headquarters
MyTrafficFR
PassByGB
Year Founded
MyTraffic2016
PassBy2023

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Comparison Analysis

What is the main difference between MyTraffic and PassBy?

When comparing MyTraffic and PassBy, both platforms operate within the Cloud Data Warehouse / Data Lake, B2B SaaS Provider, and Measurement & Analytics Platform ecosystem. MyTraffic is positioned as Location intelligence software for footfall, planning and offline attribution, whereas PassBy focuses on Retail intelligence software for physical location decision-making. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to MyTraffic and PassBy?

When evaluating MyTraffic and PassBy, enterprise buyers also consider other platforms in Cloud Data Warehouse / Data Lake, B2B SaaS Provider, and Measurement & Analytics Platform. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of MyTraffic and PassBy compare?

MyTraffic is headquartered in FR (founded in 2016) with 1,001–5,000 employees. PassBy is based in GB (founded in 2023) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners MyTraffic and PassBy share across the market ecosystem.