AdTech Vendor · Data Provider / Broker · vs · AdTech Vendor · MarTech Vendor
myGaru vs The Newco
Structured technology and market comparison · 2026
Direct Feature Comparison
myGaru · vs · The NewcoTelecom-based identity and clean room infrastructure for cookieless advertising.
Privacy-first adtech suite for identity, activation and measurement.
Analyze all overlapping signals and tech stacks for myGaru and The Newco
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Comparison Analysis
What is the main difference between myGaru and The Newco?
When comparing myGaru and The Newco, both platforms operate within the Demand-Side Platform (DSP), In-App, and Native & Contextual Ads ecosystem. myGaru is positioned as Telecom-based identity and clean room infrastructure for cookieless advertising, whereas The Newco focuses on Privacy-first adtech suite for identity, activation and measurement. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to myGaru and The Newco?
When evaluating myGaru and The Newco, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of myGaru and The Newco compare?
myGaru is headquartered in GB (founded in 2019) with 50–200 employees. The Newco is based in IT (founded in 2018) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: myGaru vs The Newco
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
myGaru
Recent Signals
- ·AdExchangerIdentity
Ukrainian Startup Unites Telcos on Identity Platform
MyGaru, an identity-focused ad tech startup, has succeeded in uniting Ukraine's rival telecom operators, including Kyivstar, Vodafone Ukraine, lifecell, and Ukrtelecom, on a single identity platform. The company leverages network-level signals from telecom providers to create pseudonymized identifiers that work across browsers, apps, and CTV without relying on cookies or device IDs. By combining the reach of multiple operators, myGaru achieves over 70% population coverage in its active markets (Ukraine, Vietnam, Azerbaijan), totaling 115 million users. The platform generates one-time tokens for ad requests, ensuring no personal data is shared or stored. Kyivstar reportedly boosted its addressable reach from 35% to 97% after integration. myGaru operates as a data processor, licensing its technology to local partners, and plans to expand the model to other markets.
- myGaru has integrated all three major Ukrainian mobile operators (Kyivstar, Vodafone Ukraine, lifecell) and landline operator Ukrtelecom.
- myGaru reaches over 115 million users across Ukraine, Vietnam, and Azerbaijan.
- Kyivstar increased its addressable reach from 35% to 97% after integrating with myGaru.
The Newco
Recent Signals
No recent market signals documented for The Newco in the current tracking window.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners myGaru and The Newco share across the market ecosystem.
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