Mother vs My Code

Lufthansa Group launches first B2C brand campaign with Mother

The Lufthansa Group is launching its first-ever B2C brand campaign, created by lead agency Mother. The campaign, titled 'Greatness is a Group effort,' aims to showcase the strengths of the group and customer benefits. This follows the agency mandate awarded earlier this year. The article is largely behind a paywall, so detailed campaign specifics are unavailable.

• Lufthansa Group launched its first B2C brand campaign.
• The campaign was created by agency Mother.
• The campaign motto is 'Greatness is a Group effort'.

Stephanie Thiel Joins Mother in LA as Managing Director

New agency news item: Stephanie Thiel joins Mother in LA as Managing Director.

My Code Names New CRO, CFO and COO as It Expands into Video

My Code, a multicultural media and marketing firm targeting growth audiences, has completed its executive leadership team under CEO Amani Duncan with three new appointments. Luis Romero joins as Chief Revenue Officer, bringing over 20 years of experience from Canela Media and The Guardian. Ying Miao is appointed Chief Financial Officer, previously serving as CFO of Converge and recognized as Marketing Industry CFO of the Year. Dave LiCalzi is promoted internally to Chief Operating Officer, having held senior roles at The Arena Group, Paramount, and ESPN. These moves support My Code's expansion into video with Remezcla Más, a bilingual streaming service, and the development of an 'intelligence center' offering audience data products. The repositioning, under private equity owner Ariel Alternatives, also includes partnerships with Hershey and Experian.

• My Code announced three C-suite appointments: Luis Romero as CRO, Ying Miao as CFO, and Dave LiCalzi as COO.
• Romero previously served as EVP of Sales at Canela Media and SVP of Sales at The Guardian.
• Miao previously served as CFO of Converge and was named Marketing Industry CFO of the Year by Influential Business Woman Awards.