Morning Consult vs Newzoo

Customer advocacy is everywhere. Context makes NPS actionable

Morning Consult published a new article on customer advocacy and NPS, tagged under Data & Methodology.

How Brands Are Putting Morning Consult’s AI Connector to Work

Wardogs Tops Newzoo's September PC Revenue Charts

Bulkhead's Wardogs topped Newzoo's September PC revenue charts, surpassing EA Sports FC 27, within its first three weeks of Early Access. Marvel's Wolverine ranked fourth in console revenue, achieving the highest monthly dollar sales for a Sony-published title since Helldivers 2 per Circana. Halloween: The Game and The Blood of the Dawnwalker both reached Top 10 in PC and console revenue. Bodycam climbed 20 places to No.6 in PC revenue after a major update. Control Resonant, Remedy's first self-published title, debuted at No.18 in PC and No.17 in console, surpassing one million units in its launch month. Newzoo analyst Mert Şahin commented on crowded market dynamics and pricing strategies ahead of GTA 6's release.

• Wardogs topped Newzoo's September PC revenue chart in its first three weeks of Early Access.
• Marvel's Wolverine ranked fourth in console revenue and achieved highest monthly dollar sales for a Sony-published title since Helldivers 2.
• Control Resonant, Remedy's first self-published title, surpassed one million units in its launch month.

Carry1st focuses on commerce, payments in Africa and Middle East

South Africa-based Carry1st has pivoted its business model over the past 12-18 months towards its commerce platform, comprising Carry1st Shop, Pay1st, and Flow1st. The company now treats Africa and the Middle East as a single region, leveraging local expertise and payment infrastructure to help global gaming partners monetize. A joint analysis with Newzoo forecasts MEA games revenue to reach $8.53 billion in 2026, with revenue growth outpacing player growth. Carry1st's Africa Cup esports tournament continues to expand, with a prize pool of $30,000 in 2026, qualifying for global championships. The company emphasizes localised payment rails and local leadership as key to unlocking spending potential in the region.

• Carry1st pivoted to commerce platform with Carry1st Shop, Pay1st, and Flow1st.
• MEA games revenue projected at $8.53 billion in 2026, up 10.3% YoY (Newzoo).
• Carry1st Africa Cup prize pool doubled to $30,000 in 2026.

Newzoo: No Single Growth Model for Games Market

Newzoo's latest forecast projects the global games market will reach $213.9 billion in 2026, up 6.1% year-over-year, with growth driven by an expanding player base rather than conversion improvements. The global player base is expected to grow 4.4% to 3.7 billion, while spenders rise 4.7% to 1.65 billion, with average revenue per spender at $129.6. Mobile remains the largest platform with $121.1 billion in revenue (up 6.8%), despite a 25% year-over-year decline in global downloads and a 30% increase in cost per install. Newzoo highlights divergent growth paths across PC, console, and mobile, with no single model for growth. Direct-to-consumer channels are becoming more significant, with most tracked publishers generating at least 39% of gaming revenue directly from consumers. Growth in mobile players is shifting geographically, with Central Southern Asia, Southeast Asia, and the Middle East & Africa expected to account for 80% of new players.

• Global games market forecast to reach $213.9 billion in 2026, up 6.1% year-over-year.
• Mobile revenue expected to reach $121.1 billion, up 6.8%, despite a 25% year-over-year decline in downloads.
• Cost per install increased 30% to $0.56 in H1 2026.