Miniclip vs Poki

SYBO CEO on Subway Surfers at 15, City Pivot, and Next Steps

In an interview, Mathias Gredal Nørvig, CEO of SYBO Games, discusses the 15-year journey of Subway Surfers, which remains the most downloaded mobile game ever with nearly 4.9 billion lifetime downloads. He reveals that the game still achieves about one million new installs per day at zero user acquisition cost, attributing this to its viral nature and strong organic presence on platforms like TikTok. Nørvig addresses the performance of Subway Surfers City, which has seen 40-50 million downloads and is profitable but is pivoting to better differentiate from the original. He contrasts the business models: the original relies heavily on ads (90% of revenue) while City focuses on in-app purchases. He also discusses the acquisition by Miniclip in 2022, the challenges of the evolving mobile gaming industry, and upcoming projects including a new game expected to soft launch early next year and a potential movie that is still in development.

• Subway Surfers has surpassed 4.5 billion lifetime downloads, with SYBO CEO citing 4.8-4.9 billion including reinstalls.
• The game still generates about one million new installs per day at zero user acquisition cost.
• Subway Surfers City has achieved 40-50 million downloads and is profitable but is undergoing a strategic pivot.

Miniclip launches AdSurge ad network with Tencent AI, Easybrain data

Miniclip, a Tencent-owned mobile games company, launched AdSurge, an AI-powered mobile advertising platform, as an independent standalone company. AdSurge offers integrated user acquisition and ad monetization for third-party game publishers, initially targeting games monetized through in-app ads. It aims to improve user experience by making ads skippable in half the time and requiring fewer clicks to close. Developed over three years, AdSurge leverages Miniclip's scale, the Easybrain acquisition, and Tencent's AI expertise, though its algorithms are built from scratch. It captures a low single-digit share of wallet on ad monetization across Miniclip's portfolio, with double-digit margins. CEO Paul Bugryniec cited squeezed publisher margins as motivation. The next phase will extend to games using IAP and hybrid monetization.

• Miniclip launched AdSurge, an AI-powered mobile advertising platform, as a standalone company.
• AdSurge provides integrated user acquisition and ad monetization, initially for ad-monetized games.
• AdSurge ads are skippable in half the time and require fewer clicks to close.

Green Game Jam 2026: Meet Poki’s Winners

Poki announces the winners of the Green Game Jam 2026, a sustainability-focused game jam, with a new blog post dated 22 SEP 2026.

3AM Experiences' Roblox Games Surpass 1 Billion Plays

3AM Experiences, a game studio founded in 2015, announced that its games on Roblox have surpassed 1 billion total plays. The milestone was shared on May 1st, 2026, and credited to years of development and community support. The company, co-founded by Mistik and Nation, focuses on instant-play multiplayer and UGC experiences across web, mobile, and Roblox. Its portfolio includes titles like Diep.io and Mope.io, which were acquired from Addicting Games in 2024. The studio has also collaborated with partners such as CrazyGames, Poki, and Xsolla. 3AM Experiences plans to continue expanding its Roblox content and exploring new ideas.

• 3AM Experiences' Roblox games surpassed 1 billion plays, announced on May 1st, 2026.
• The studio was founded in 2015 by co-founders including Mistik and Nation.
• The company acquired Mope.io and Diep.io in 2024 from Addicting Games.

Make it Meme launches mobile app after web success

Make it Meme, a multiplayer browser party game by prealpha, is expanding to mobile after amassing over 600 million games played since its March 14, 2021 web launch. The dedicated app entered public beta on Android in mid-August 2026 and the iOS version launched fully; a full Android release is targeted for September 2026. The studio (prealpha) monetises primarily via web advertising, tiered subscriptions (including an Elite plan) and an in-game currency (MiM Coins). The team emphasises keeping web and mobile experiences closely aligned, cross-play support, minimal personal data collection (age gate for under-13s), and continued investment in moderation and ad partner testing.

• Make it Meme has recorded more than 600 million games played since its web release on March 14, 2021.
• The dedicated Make it Meme mobile app entered Android public beta in mid-August 2026; the iOS app has launched in full and a wider Android release is aimed for September 2026.
• Around 60% of Make it Meme's web traffic comes from mobile devices and 37% comes from iPhones.