Meltwater vs Similarweb

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70% of World Population Now Use Social Media

According to the 'Digital 2027' report by We Are Social and Meltwater, approximately 5.81 billion people, or 69.9% of the global population, actively use social media. This represents an annual increase of 151 million users (2.7%). Internet users spend an average of 19 hours and 18 minutes weekly on social media and online video platforms, up 3.8% year-on-year. YouTube leads in total time spent, while TikTok tops average daily usage at 1 hour 55 minutes per account. The report also highlights the growing influence of generative AI, with 3.24 billion monthly users (38.9% of global population), a 57% annual surge. ChatGPT remains the market leader, with Google's Gemini app quadrupling its active users. For 47% of internet users aged 16-24, social networks are the primary source for brand and purchase research, underscoring their importance for marketers.

• 5.81 billion people use social media, 69.9% of the world population.
• Internet users spend 19 hours 18 minutes weekly on social media and video platforms.
• YouTube leads in total time spent; TikTok has highest daily usage at 1h55m.

LLMs Increasingly Cite YouTube in AI Search Results

YouTube has emerged as a leading citation source across major AI platforms, surpassing Reddit. Meltwater data shows YouTube was the most-cited platform by eight AI systems in August 2026. Tinuiti's Q2 2026 report indicates YouTube's citation share in Google AI Mode quadrupled and more than doubled in AI Overviews from January to April 2026. Long-form videos, particularly those lasting 10–20 minutes, dominate citations, while Shorts lag. However, Scrunch found that citations fade by 43% within a month, indicating short-lived visibility. This trend underscores YouTube's growing role in AI-driven discovery, prompting brands to structure content with clear markers for AI visibility.

• YouTube was the most-cited platform by eight AI platforms (Claude, ChatGPT, Copilot, Google AI Mode, AI Overviews, Gemini, Perplexity, Grok) in August 2026.
• YouTube's share of citations in Google AI Mode quadrupled between January and April 2026, and more than doubled in AI Overviews.
• 94% of YouTube citations go to long-form videos, with 10–20 minute videos accounting for 32.1%.

Similarweb to Announce Third Quarter 2026 Financial Results on November 17, 2026, Before Market Open

Similarweb announced it will release its third quarter 2026 financial results on November 17, 2026, before market open.

Similarweb Names Michael Akkerman as New Chief Executive Officer

Similarweb announced the appointment of Michael Akkerman as new CEO, along with new product and partnership announcements including the State of Ecommerce 2026 report, NIQ partnership, and AI ad placement tracking.

6-K Financial Filing Analysis for Similarweb (2026-09-24)

Similarweb Ltd. announced that its Board of Directors has appointed Michael Akkerman as Chief Executive Officer, effective November 2, 2026. Akkerman succeeds Founder and CEO Or Offer, who announced in May 2026 his intention to step down after nearly two decades leading the digital intelligence platform. This leadership transition marks a critical governance evolution as Similarweb moves from founder-led management to its next phase of corporate growth and commercial scaling.

• Michael Akkerman appointed Chief Executive Officer of Similarweb Ltd., effective November 2, 2026.
• Founder and current CEO Or Offer is stepping down after leading the company for nearly 20 years, following an initial transition announcement in May 2026.
• The executive leadership transition was formalized via Board approval and reported on Form 6-K on September 24, 2026.