Publisher & Media Owner · Data Provider / Broker · vs · Agency & Consultancy · B2B SaaS Provider
MarketsandMarkets vs Omdia
Structured technology and market comparison · 2026
Direct Feature Comparison
MarketsandMarkets · vs · OmdiaB2B market intelligence platform selling reports, subscriptions and consulting.
Technology market intelligence, research subscriptions and strategic advisory.
Analyze all overlapping signals and tech stacks for MarketsandMarkets and Omdia
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between MarketsandMarkets and Omdia?
When comparing MarketsandMarkets and Omdia, both platforms operate within the Market Research & Intelligence ecosystem. MarketsandMarkets is positioned as B2B market intelligence platform selling reports, subscriptions and consulting, whereas Omdia focuses on Technology market intelligence, research subscriptions and strategic advisory. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to MarketsandMarkets and Omdia?
When evaluating MarketsandMarkets and Omdia, enterprise buyers also consider other platforms in Market Research & Intelligence. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of MarketsandMarkets and Omdia compare?
MarketsandMarkets is headquartered in IN (founded in 2009) with 501–1,000 employees. Omdia is based in GB (founding year unrecorded) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: MarketsandMarkets vs Omdia
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
MarketsandMarkets
Recent Signals
- ·PR Newswire: Advertising & MarketingMarket Intelligence
Green Water Treatment Chemicals Market to Reach $2.61B by 2031
MarketsandMarkets forecasts the green water treatment chemicals market to grow from USD 1.82 billion in 2026 to USD 2.61 billion by 2031, at a CAGR of 7.5%. Growth is driven by rising demand for sustainable water treatment, industrialization, water scarcity, and stricter environmental regulations. Asia Pacific leads with a 28.6% market share in 2025. Key players include Kemira, Veolia, and Ecolab. Recent M&A activity includes Veolia's acquisition of Enviropacific for approximately AUD 220 million in March 2026, and Kemira's acquisition of Clear Water Technologies in June 2026.
- Market projected to grow from USD 1.82B in 2026 to USD 2.61B by 2031 at 7.5% CAGR.
- Asia Pacific held largest regional share of 28.6% in 2025.
- Coagulants & flocculants dominate with 29.6% share in 2025.
- ·PR Newswire: Advertising & MarketingIdentity
Identity Verification Market to Reach $33.36B by 2031
MarketsandMarkets projects the global identity verification market to grow from $16.48 billion in 2026 to $33.36 billion by 2031, at a CAGR of 15.1%. The report highlights key drivers such as digital onboarding, remote transactions, and increasing regulatory requirements. The solutions segment is expected to dominate, with the on-premises deployment leading. Asia Pacific is projected to register the highest CAGR. The market is seeing significant M&A activity, including acquisitions by Socure, Signicat, and LexisNexis Risk Solutions. Notable investments include Persona's $200M Series D and Socure's recent growth funding. The report also lists major players and emphasizes a shift toward unified platforms integrating verification, fraud prevention, and risk assessment.
- Identity verification market projected to grow from $16.48B in 2026 to $33.36B by 2031 (CAGR 15.1%).
- North America expected to hold largest market share (39.26%) in 2026.
- Persona raised $200M in Series D funding (April 2025) at a $2B valuation.
- ·PR Newswire: Technology NewsInfrastructure
Cold Chain Monitoring Market to Reach $19.54B by 2032
MarketsandMarkets projects the global cold chain monitoring market to grow from USD 9.50 billion in 2026 to USD 19.54 billion by 2032, at a CAGR of 12.8%. The growth is driven by increasing demand for real-time temperature monitoring, shipment visibility, automated alerts, and regulatory compliance across pharmaceuticals, food & beverage, healthcare, logistics, and retail. Key segments include the chilled temperature type, software offerings, and the transportation logistics segment. North America is expected to dominate in 2025, while Asia Pacific leads by 2032. Major players include Carrier, ORBCOMM, Controlant, Cryoport, and Testo.
- Cold chain monitoring market projected to reach USD 19.54 billion by 2032.
- Market valued at USD 9.50 billion in 2026, CAGR of 12.8% from 2026-2032.
- Software segment expected to register highest CAGR of ~16.8% during forecast period.
Omdia
Recent Signals
- ·VideoWeekBranded Content
Channel 4 Announces First Branded Microdrama Series
Channel 4 has announced its first branded microdrama series, 'The Guest List', as part of its digital-first strategy. The five-part vertical short-form series will be available on Channel 4's Meta, TikTok, and YouTube channels from October 24. The series is produced by curly media, a social-first creative agency, in partnership with skincare and fragrance brand Sol de Janeiro, with the deal brokered by Zenith UK. The drama follows four women in their twenties, with each character inspired by Sol de Janeiro's Intense Mist fragrance range. This move marks Channel 4's entry into the microdrama market, which Omdia forecasts to reach $14 billion in global revenues by end of 2026, primarily driven by women aged 25-45. Channel 4 continues to expand its digital programming strategy, having previously launched digital-first brand Channel 4.0 and content on various social platforms.
- Channel 4 announces its first branded microdrama series 'The Guest List', a five-part vertical short-form series.
- The series will be available on Channel 4's Meta, TikTok, and YouTube channels from 24th October.
- The series is produced by curly media in partnership with Sol de Janeiro, with the deal brokered by Zenith UK.
- ·https://martechseries.com/feed/Market Leadership
Milestone Systems Tops EMEA Video Management Software Market
Milestone Systems is the largest provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in EMEA, according to Omdia's 2025 market share data. Milestone holds 19.1% of the USD 573 million EMEA market, a position maintained since 2021. The overall market grew 10% in 2025. The company's open platform, including XProtect, BriefCam, and Arcules, supports on-premises, cloud, and hybrid deployments, with AI analytics enhancing video value beyond security. Milestone continues to expand in key markets like the UK and Ireland, emphasizing customer choice and future-proofing.
- Milestone Systems holds 19.1% of the EMEA VMS and VSaaS market in 2025.
- Omdia reports the EMEA VMS and VSaaS market grew 10% to USD 573 million in 2025.
- Milestone has been the market leader in EMEA since 2021.
- ·PR Newswire: Technology NewsConsumer Electronics
Hisense Unveils True-to-Life Color, Eye Comfort at IFA 2026
Hisense, a global leader in consumer electronics, presented its latest innovations in displays, laser technology, and audio at IFA 2026, under the theme 'Innovations for a Better Life'. The company focused on delivering vivid picture quality, viewing comfort, and immersive sound. Notable products included the first European debut of the 116UXS miniLED TV, which features RGB MiniLED backlighting with a four-color light source, achieving 110% of the BT.2020 color gamut. Many of Hisense's new products, including the 116UXS and the XR10 laser projector, received certifications from TÜV Rheinland for eye comfort. Hisense also showcased the world's first Field Sequential Display (FSD) technology, an LCD architecture that eliminates color filters, and introduced new audio products like the UX1 soundbar and the wireless HiClips earbuds. The company highlighted its ongoing partnership with TÜV Rheinland and its position as a leader in the large-screen TV market.
- Hisense introduced the 116UXS miniLED TV in Europe, featuring RGB MiniLED backlighting and 110% BT.2020 color gamut.
- The 116UXS received Pantone Validated RGB MiniLED and Pantone Color certifications.
- TÜV Rheinland certified the 116UXS with Low Blue Light and the entire 2026 RGB MiniLED lineup with Eye Comfort.
Compare their exact ecosystem overlaps.
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