MarketsandMarkets vs Morning Consult

XDR Market to Reach $38.09 Billion by 2031

A new report from MarketsandMarkets projects the Extended Detection and Response (XDR) market to grow from USD 10.98 billion in 2026 to USD 38.09 billion by 2031, at a CAGR of 28.2%. The growth is driven by increasing complexity of hybrid and multi-vendor IT environments, which require integrated visibility across endpoints, network, cloud, email, and identity. The report highlights that the services segment will grow at a CAGR of 29.5%, while open/multivendor XDR is expected to grow fastest among platform types at 30.3%. North America is expected to account for the largest market share in 2026. Key vendors mentioned include CrowdStrike, Palo Alto Networks, Microsoft, Cisco, and SentinelOne. The report also notes recent M&A activity, such as Palo Alto Networks' acquisitions of Console and Koi, and SentinelOne's acquisition of Observo AI.

• XDR market projected to grow from USD 10.98 billion in 2026 to USD 38.09 billion by 2031 at a CAGR of 28.2%.
• Services segment expected to grow at a CAGR of 29.5% during the forecast period.
• Open/multivendor XDR segment projected to grow fastest at a CAGR of 30.3%.

Clinical Trial Supplies Market to Reach $8.95B by 2031

MarketsandMarkets forecasts the clinical trial supplies market to grow from USD 5.60 billion in 2026 to USD 8.95 billion by 2031, at a CAGR of 8.9%. The report highlights logistics and distribution as the largest service segment, small molecules as the dominant molecule type, and oncology as the leading therapeutic area. North America accounts for over 41.4% of global revenue. Key drivers include rising clinical trial numbers, increased R&D spending, and decentralized trial adoption. The report also details major M&A activity, including DHL's acquisition of CRYOPDP and UPS's acquisition of Andlauer Healthcare Group, reflecting consolidation in cold-chain logistics.

• Market projected to grow from USD 5.60 billion in 2026 to USD 8.95 billion by 2031 at a CAGR of 8.9%.
• Logistics and distribution held the largest service segment share of 27.2% in 2025.
• North America accounted for over 41.4% of global revenue in 2025.

What Are Customer Journey Management Platforms?

Customer journey management platforms connect cross-channel customer data with analytics and action, helping teams identify pain points and improve experiences. Unlike static journey maps, these platforms use live data to show what customers actually do. They integrate with CRM, CDP, and marketing automation systems. The customer experience management market is projected to grow from $15.78 billion in 2026 to $34.02 billion by 2032, with journey management as the largest segment. Adobe's 2026 survey found only 39% of organizations have a data foundation ready for agentic AI. Forrester's Q4 2025 Wave evaluated vendors including JourneyTrack, TheyDo, and Cemantica.

• MarketsandMarkets projects the customer experience management market will grow from $15.78 billion in 2026 to $34.02 billion by 2032.
• Adobe's 2026 survey of 3,000 executives found only 39% had a shared CDP capable of supporting widespread agentic AI adoption.
• Qualtrics' 2026 research found only three in 10 customers provide direct feedback.

Amex Partners with Harry Styles for Fan Experiences

American Express is expanding its music fandom strategy by partnering with Harry Styles on his 'Together, Together' tour and album, offering card members exclusive presale tickets, merchandise, album release events, and a global sweepstakes. The partnership includes album pop-ups across 16 cities and aligns with Styles' 30-show residency at Madison Square Garden. Amex has previously worked with artists like Olivia Rodrigo and Billie Eilish, aiming to deepen emotional connections with card members by leveraging fandom. Research cited shows 92% of music fans want deeper artist connections, and over 70% of engagement comes from Gen Z and millennials. The strategy focuses on authentic collaborations with artists' teams rather than simple logo placements.

• American Express partners with Harry Styles for his 'Together, Together' tour and album, offering card members exclusive presale tickets, merchandise, and pop-up events across 16 cities.
• The partnership includes a global sweepstakes across 26 countries to win tickets and a trip to see Harry Styles on tour.
• Amex's music fandom strategy previously included artists like Olivia Rodrigo, Gracie Abrams, Billie Eilish, Kacey Musgraves, and Tate McRae.

Charting the Growth in Sports Betting

New article from Morning Consult on sports betting statistics.

How Brands Are Putting Morning Consult’s AI Connector to Work