Marketing Dive vs MarTech Series

ViralGains Wins Fierce AI Innovation Award for Programmatic Marketing

New press releases added to Marketing Dive's press release page, including ViralGains, FouAnalytics, MERGE, and more.

Gap launches fall denim campaign starring Inde Navarrette

Gap launched a fall campaign called “Denim on your own” that pairs actor Inde Navarrette with singer-songwriter Malcolm Todd. The spot, directed by Tanu Muiño with creative direction by Gap’s Calvin Leung, features Todd’s cover of Robyn’s “Dancing on My Own” and was rolled out across Gap’s digital and social channels, email, stores and out-of-home placements (including billboards in Times Square and on Sunset Boulevard). Paid media elements will run on major social/video platforms and via creator partnerships. The campaign highlights Gap’s continued focus on music-and-movement-driven marketing and follows recent celebrity collaborations that have helped revive Gen Z relevance and improved comparable sales.

• Gap launched a fall campaign titled “Denim on your own” starring Inde Navarrette and Malcolm Todd.
• Malcolm Todd recorded a cover of Robyn’s “Dancing on My Own” specifically for the campaign.
• The campaign rolled out across Gap’s digital and social channels, email, in-store, out-of-home (including Times Square and Sunset Boulevard billboards) and includes paid media and creator partnerships.

Evalueserve Partners with Databricks to Accelerate Data and AI Transformation

Evalueserve announced a partnership with Databricks to accelerate data and AI transformation. The announcement was published on September 25, 2026, on MarTech Series. No further details on the scope or terms of the partnership were provided in the release.

• Evalueserve announced a partnership with Databricks on September 25, 2026.
• The partnership aims to accelerate data and AI transformation.
• The announcement was published on MarTech Series.

Tells.co to Attend Contact.io with SMS and AI Focus

Tells.co, a communications technology provider specializing in SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows, announced it will attend Contact.io 2026 in Denver (August 23–25, 2026). The company said it will meet with lead buyers, pay-per-call operators, contact centers, and platform teams to discuss speed-to-contact, SMS engagement, compliant conversation workflows, and how messaging and AI tools can complement voice programs. David Schlaegel, Co-Founder of Tells.co, is quoted saying Contact.io is where call, messaging, compliance, and AI customer-contact conversations converge. Attendees can request meetings with Tells via the company website.

• Tells.co is a communications technology provider focused on SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows.
• Tells.co announced it plans to attend Contact.io 2026, taking place August 23–25, 2026, at the Hyatt Regency Denver at Colorado Convention Center.
• Tells.co aims to meet with lead buyers, pay-per-call operators, contact centers, and platform teams to discuss speed-to-contact, SMS engagement, customer follow-up, and compliant conversation workflows.