Agency & Consultancy
ManyMinds Group vs UM
Structured technology and market comparison · 2026
Direct Feature Comparison
ManyMinds Group · vs · UMGerman full-funnel agency group for strategy, media and performance.
Global media agency for planning, buying, and strategic intelligence.
Analyze all overlapping signals and tech stacks for ManyMinds Group and UM
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Comparison Analysis
What is the main difference between ManyMinds Group and UM?
When comparing ManyMinds Group and UM, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media & Campaign Planning ecosystem. ManyMinds Group is positioned as German full-funnel agency group for strategy, media and performance, whereas UM focuses on Global media agency for planning, buying, and strategic intelligence. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to ManyMinds Group and UM?
When evaluating ManyMinds Group and UM, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media & Campaign Planning. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of ManyMinds Group and UM compare?
ManyMinds Group is headquartered in Germany (founded in 2024) with 50–200 employees. UM is based in United States (founding year unrecorded) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: ManyMinds Group vs UM
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
ManyMinds Group
Recent Signals
- ·ManyMinds Group
B-Media wird Teil der ManyMinds Group – mehr Kompetenz für TV und Bewegtbild
ManyMinds Group has announced that owner-managed media agency B-Media is joining its agency network. Based in Grünwald near Munich, B-Media brings specialized expertise in TV, Connected TV (CTV), moving image campaigns, media planning, and media buying to expand ManyMinds Group's full-funnel media capabilities. Led by Andreas Kösling and Nicolaus Henrici, B-Media will maintain its independent brand identity, existing teams, and office locations within the group.
- ManyMinds Group added owner-managed media agency B-Media to its network on November 4, 2026.
- B-Media is headquartered in Grünwald near Munich and specializes in TV, CTV, and cross-platform moving image campaigns.
- The agency is led by Andreas Kösling (former Managing Director of El Cartel Media from 2015 to 2019) and Nicolaus Henrici, who joined leadership in 2024.
- ·MeediaM&A
ManyMinds Acquires B-Media, Appoints New Leadership
The ManyMinds Group, an agency group founded by investors in 2024, has acquired a majority stake in the owner-managed media agency B-Media, based in Grünwald near Munich. This expansion strengthens ManyMinds' portfolio in TV, CTV, and cross-platform video, as well as media planning and buying, bringing the total number of its agencies to eight. New dual leadership will be provided by Andreas Kösling and Matthias Hoyer, with Kösling focusing on growth and client relationships, and Hoyer overseeing operations and integration. Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor. This acquisition is part of a broader consolidation trend in the agency industry.
- ManyMinds Group acquires a majority stake in media agency B-Media, expanding its portfolio in TV, CTV, and cross-platform video.
- Andreas Kösling and Matthias Hoyer are appointed as new co-leaders of ManyMinds, with Kösling as managing director of both B-Media and ManyMinds.
- Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor.
UM
Recent Signals
- ·MeediaAgency & Consultancy
UM Successfully Retains Media Account for TV Broadcaster Arte
Media agency UM, a subsidiary of Omnicom Media Group, has successfully defended and retained the media budget for European cultural public broadcaster Arte following a year-long, Europe-wide public tender process. This successful defense ensures the continuation of a partnership that has spanned over 25 years. To secure the account, UM utilized its innovative 'Full Color Media-Strategie', which optimizes media investments across all channels to effectively target diverse audiences. Stefanie Tannrath, CEO of UM Germany, emphasized the agency's strategic combination of data logic, AI-driven efficiency, and creative execution under their guiding 'Stand Against Bland' philosophy. Ralf Legroux, Head of Program Marketing for Arte Germany, remains the agency's primary client contact as they continue driving growth and engagement for the cultural network.
- UM successfully defended and retained the media account for European cultural broadcaster Arte in a year-long, Europe-wide public tender.
- The decision extends a long-standing partnership between UM and Arte that has lasted for over 25 years.
- The ongoing partnership will span all media channels and utilize UM's 'Full Color Media-Strategie' to target diverse audiences.
Compare their exact ecosystem overlaps.
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