Agency & Consultancy
ManyMinds Group vs OMD
Structured technology and market comparison · 2026
Direct Feature Comparison
ManyMinds Group · vs · OMDGerman full-funnel agency group for strategy, media and performance.
Global media agency for planning, buying and campaign strategy.
Analyze all overlapping signals and tech stacks for ManyMinds Group and OMD
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Comparison Analysis
What is the main difference between ManyMinds Group and OMD?
When comparing ManyMinds Group and OMD, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media & Campaign Planning ecosystem. ManyMinds Group is positioned as German full-funnel agency group for strategy, media and performance, whereas OMD focuses on Global media agency for planning, buying and campaign strategy. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to ManyMinds Group and OMD?
When evaluating ManyMinds Group and OMD, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media & Campaign Planning. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of ManyMinds Group and OMD compare?
ManyMinds Group is headquartered in Germany (founded in 2024) with 50–200 employees. OMD is based in United States (founding year unrecorded) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: ManyMinds Group vs OMD
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
ManyMinds Group
Recent Signals
- ·ManyMinds Group
B-Media wird Teil der ManyMinds Group – mehr Kompetenz für TV und Bewegtbild
ManyMinds Group has announced that owner-managed media agency B-Media is joining its agency network. Based in Grünwald near Munich, B-Media brings specialized expertise in TV, Connected TV (CTV), moving image campaigns, media planning, and media buying to expand ManyMinds Group's full-funnel media capabilities. Led by Andreas Kösling and Nicolaus Henrici, B-Media will maintain its independent brand identity, existing teams, and office locations within the group.
- ManyMinds Group added owner-managed media agency B-Media to its network on November 4, 2026.
- B-Media is headquartered in Grünwald near Munich and specializes in TV, CTV, and cross-platform moving image campaigns.
- The agency is led by Andreas Kösling (former Managing Director of El Cartel Media from 2015 to 2019) and Nicolaus Henrici, who joined leadership in 2024.
- ·MeediaM&A
ManyMinds Acquires B-Media, Appoints New Leadership
The ManyMinds Group, an agency group founded by investors in 2024, has acquired a majority stake in the owner-managed media agency B-Media, based in Grünwald near Munich. This expansion strengthens ManyMinds' portfolio in TV, CTV, and cross-platform video, as well as media planning and buying, bringing the total number of its agencies to eight. New dual leadership will be provided by Andreas Kösling and Matthias Hoyer, with Kösling focusing on growth and client relationships, and Hoyer overseeing operations and integration. Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor. This acquisition is part of a broader consolidation trend in the agency industry.
- ManyMinds Group acquires a majority stake in media agency B-Media, expanding its portfolio in TV, CTV, and cross-platform video.
- Andreas Kösling and Matthias Hoyer are appointed as new co-leaders of ManyMinds, with Kösling as managing director of both B-Media and ManyMinds.
- Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor.
OMD
Recent Signals
- ·MeediaCampaign
DKB launches performance-driven retirement savings campaign
Deutsche Kreditbank (DKB) launched a new conversion- and performance-driven campaign for its retirement savings account (Altersvorsorgedepot) on October 30, 2026, following a pitch won by agency Antoni in October. The campaign, titled 'Altersvorsorge. Aber auf einfach.', humorously contrasts complex banking jargon with DKB's simple approach. It includes a TV spot, social clips, and OOH motifs. Media planning by OMD covers TV, Addressable TV, online video (YouTube, Disney+), social media (Facebook, Instagram, TikTok), and DOOH. The campaign supports DKB's 'DKB 2030' strategy to simplify banking and retirement products. A second flight is planned for January 2027, when the product becomes available to all Germans, replacing the Riester pension. DKB also works with strategy consultancy Diffferent on brand positioning, while a separate brand campaign is handled by HeimatTBWA.
- DKB launched the Altersvorsorgedepot campaign on October 30, 2026, with Antoni as creative agency.
- Media plan by OMD includes TV, Addressable TV, online video, social media, DOOH, and display.
- Campaign is conversion- and performance-driven, supporting DKB's 'DKB 2030' strategy.
- ·OMD News MonitorAwards
OMD Wins Triple Grand Prix at 2026 M&M Awards
OMD, a global media agency network, has won all three Grand Prix at the 2026 M&M Global Awards. OMD Worldwide was named Agency Network of the Year, OMD Peru was named Agency of the Year, and its 'SOS POS' campaign for Banco de Crédito del Perú (BCP) won Campaign of the Year. The 'SOS POS' campaign, which turned POS terminals into emergency banking tools to help Peruvians protect their accounts from phone theft, also won five category trophies and one Highly Commended honor. In total, OMD teams received 10 category trophies and four Highly Commended honors across markets including Peru, New Zealand, the UK, Germany, Lebanon, and Greece. Other winning campaigns were for clients Channel 4, McDonald's, MSD, ICRC, and BIC, showcasing the network's strength in financial services, healthcare, entertainment, and technology.
- OMD won all three Grand Prix at the 2026 M&M Global Awards.
- OMD Worldwide was named Agency Network of the Year, OMD Peru Agency of the Year.
- The 'SOS POS' campaign for Banco de Crédito del Perú won Campaign of the Year.
- ·HorizontMarketing Campaign
Merci's Emotional TV Spot Revives Sentimental Advertising
Storck's Merci brand is launching a new 50-second TV commercial that leverages deep emotional storytelling to stand out in the advertising landscape. The spot features various tear-jerking scenarios, such as a father meeting his estranged son, a mother seeing her daughter in a wedding dress, and friends comforting each other. The campaign is built around the brand's iconic jingle 'Merci, dass es Dich gibt' as a key sonic asset. The agency Pahnke Hamburg produced the film with production company Pullover Films, director Aleksander Bach, and music producers KruegerWilckens and Blut. The media agency OMD will distribute versions of 50, 30, and 23 seconds across TV, online video, connected TV, and cinema in Germany and internationally in Austria, Poland, Czech Republic, and Slovakia.
- Storck's Merci brand launches a new 50-second emotional TV spot.
- The campaign was developed by agency Pahnke Hamburg.
- The spot will air in versions of 50, 30, and 23 seconds.
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