Magnite vs Triton Digital

Starling Launches CTV Supply-Side Platform from Stealth

Starling, a new supply-side platform (SSP) purpose-built for connected TV (CTV), has officially launched. The company emerges from stealth with backing from MBL Partners and strategic investors, aiming to address fragmentation, lack of transparency, and underutilized audience intelligence in CTV advertising. Starling offers content and program-level intelligence, down to show-level reporting, and supports emerging formats like pause ads and home-screen placements. The leadership team includes Michael Bassik as Executive Chair and Acting CEO, Sean Miller as COO/CFO, Reshmi Nair as CTO (formerly of Magnite), and Wil Danielson as CRO (formerly of Nexstar). Starling has secured publisher relationships including Xumo, to provide access to premium inventory such as live sports.

• Starling launched as a CTV-focused supply-side platform (SSP).
• The company is backed by MBL Partners and strategic investors.
• Reshmi Nair, formerly of Magnite, joins as CTO.

Magnite Named Primary Video Ad Server and Programmatic Provider for HP TV+

Magnite, the largest independent sell-side advertising company, has been selected as the primary video ad server and programmatic technology provider for HP TV+, HP's free ad-supported streaming TV (FAST) environment for personal PCs. This partnership enables HP TV+ to connect advertisers with active PC audiences across various content categories. Through Magnite's omnichannel suite and ClearLine Curation, HP Media Network can offer consent-based audience intelligence for programmatic activation, with access to nearly 100 off-the-shelf audience segments and over 1,200 PC apps. The integration aims to streamline advertising access to HP TV+'s banner and video inventory, supporting the growth of HP's streaming advertising business.

• Magnite is named the primary video ad server and programmatic technology provider for HP TV+.
• HP TV+ is HP's native free ad-supported streaming TV (FAST) environment for personal PCs.
• The partnership provides programmatic access to HP TV+ banner and video inventory.

8-K Financial Filing Analysis for Magnite (2026-09-21)

On September 18, 2026, Magnite, Inc. announced key leadership appointments effective October 1, 2026. Brian Gephart, who has served as the Company's Chief Accounting Officer since June 2021, has been promoted to Chief Financial Officer (CFO) and Principal Financial Officer. Concurrently, Haas Sullivan, previously Vice President of Accounting, was appointed Chief Accounting Officer (CAO) and Principal Accounting Officer. In connection with the promotions, Gephart will receive an equity award valued at $2.25 million (70% RSUs and 30% PSUs) alongside an amended severance agreement, while Sullivan will receive an RSU grant valued at approximately $600,000 and a new executive severance agreement.

• Brian Gephart was promoted to Chief Financial Officer (CFO) effective October 1, 2026, receiving an equity award package of $2.25 million ($1.575M in RSUs and $675K in PSUs).
• Haas Sullivan was promoted to Chief Accounting Officer (CAO) effective October 1, 2026, receiving an RSU grant valued at approximately $600,000.
• Both executives entered into amended or new Executive Severance and Vesting Acceleration Agreements defining severance terms in standard and sale-transaction scenarios.

Will Agentic Advertising Give the Open Web a Second Chance?

In an interview, Ben (a 15-year veteran at Triton) discusses the potential of Agentic Advertising and the newly formed Autonomous Advertising Organization (AAO), which champions the open-source Advertising Agent Communication Protocol (AdCP). Developed alongside industry pioneer Brian O'Kelley, AdCP aims to reduce friction in buying non-walled-garden media like radio, TV, and publisher journalism. By enabling complex, multi-party negotiations through autonomous AI agents, the protocol seeks to rebalance ad budgets toward original content creators. The AAO operates as a US 501(c)(6) non-profit funded by tiered membership fees ($50 to $50,000) to support standard development, compliance, and legal frameworks, using a balanced governance structure representing advertisers, publishers, agencies, and tech vendors.

• AdCP (Advertising Agent Communication Protocol) was conceived in 2025 by Ben and Brian O'Kelley to create an agentic infrastructure for advertising.
• The Autonomous Advertising Organization (AAO) is organized as a 501(c)(6) non-profit trade organization in the US to govern the open-source AdCP standard.
• AAO features a tiered membership structure ranging from $50 for individuals to $50,000 annually for large enterprises to fund operational costs and compliance.

Triton Digital and RCS Bring Programmatic Advertising to Over-the-Air (OTA) Broadcast Radio

Triton Digital announced a partnership with RCS to bring programmatic advertising to over-the-air broadcast radio, marking a significant product expansion.

Triton Digital’s Q2 2026 U.S. Podcast Ranker Reveals a Voter-Ready Audio Landscape as Political Podcasts Surge Ahead of the Midterms

Triton Digital released its Q2 2026 U.S. Podcast Ranker, highlighting a surge in political podcasts ahead of the midterms.