Macy's vs ROSSMANN

Bluemercury Evolves Lune+Aster, Advancing Its Vision for a Personalized and Curated Beauty Experience

Bluemercury, a Macy's, Inc. brand, has evolved its Lune+Aster brand and appointed Stacie Borteck Dattner as Head of Merchandising.

Bloomingdale's Merchant Stacie Borteck Dattner Joins Bluemercury

Bluemercury, a luxury beauty retailer owned by Macy's Inc., has appointed Stacie Borteck Dattner as Head of Merchandising. Dattner, who spent nearly two decades at Bloomingdale's, including seven years leading its beauty and fragrance division, will report to Bluemercury CEO Alexandre Choueiri. In her new role, she will oversee merchandising strategy, proprietary brands, and vendor marketing, aiming to strengthen Bluemercury's luxury beauty positioning. The move highlights the strong ties between Bloomingdale's and Bluemercury within Macy's Inc., as both banners outperform the namesake department store. Bluemercury recently posted its sixth consecutive year of growth, with Q2 comps rising over 6%.

• Stacie Borteck Dattner appointed Head of Merchandising at Bluemercury, effective Monday.
• She will report to Bluemercury CEO Alexandre Choueiri, who joined in August.
• Dattner spent nearly two decades at Bloomingdale's, including seven years leading beauty and fragrance.

DoorDash Adds Retailers, Launches Text Shopping Assistant

DoorDash has added Macy's, Anthropologie, The North Face, Vans, and Timberland to its retail marketplace, expanding beyond restaurant delivery. The company also launched Dasher Returns, a service that coordinates pickups for product returns. On the technology side, DoorDash announced Text DoorDash, an expansion of its Ask DoorDash in-app assistant, allowing customers to place orders via text messaging. These moves follow a milestone partnership with Costco and the expansion of its SNAP/EBT program with seven new grocers. DoorDash aims to build a 'mall in your pocket' by reducing friction in online shopping, leveraging AI and agentic assistants to improve discovery and conversion. The company reports over 4.5 million users have added SNAP cards, and 75,000 stores accept the benefit. The focus is on serving routine shopping habits and providing value through savings and convenience.

• DoorDash added Macy's, Anthropologie, The North Face, Vans, and Timberland to its retail marketplace.
• DoorDash launched Dasher Returns, a service for coordinating product return pickups.
• DoorDash announced Text DoorDash, an expansion of its Ask DoorDash assistant for ordering via text.

ROSSMANN expands AI-powered data query platform

German drugstore chain ROSSMANN is expanding its AI-based data query platform 'Chat with your Data', built on Databricks, to additional business areas after a successful deployment in logistics. Employees can query corporate data using natural language questions. The platform provides structured results from verified data within seconds, aiming to reduce complex analysis processes and support operational and strategic decisions. Controlled access rights tied to data products and data quality standards ensure reliability and security. The rollout, accompanied by internal training through the company's Data Academy, is planned for functions such as purchasing, marketing, finance, and category management, following concrete use cases and defined metrics.

• ROSSMANN launched 'Chat with your Data', an AI-powered query platform based on Databricks.
• The platform is already in productive use in logistics, providing information on transport routes, goods movements, and store supply.
• Planned expansion to additional areas: purchasing, marketing, finance, and category management.

John Frieda Launches Campaign with Rossmann Partnership

Kao's haircare brand John Frieda is launching a new campaign titled "Generations by John Frieda" at the end of July, featuring testimonials Veronica Ferres and Lilly Krug in three video episodes. The campaign again teams the brand with the drugstore chain Rossmann as exclusive retail partner and uses Rossmann's retail-media and in‑store channels alongside social placements (Facebook, Instagram, TikTok), print (Gala) and digital integrations (Brigitte newsletter, banners on Rossmann's John Frieda page). Media planning and buying are handled by the Publicis agency Starcom. Kao emphasizes a strategy combining social-first content, influencer/creator collaborations and integrated retail activations to reach consumers along the full customer journey.

• Kao's John Frieda brand is launching the campaign "Generations by John Frieda" at the end of July 2026.
• The campaign features Veronica Ferres and Lilly Krug as testimonials across three video episodes.
• Rossmann is the exclusive retail partner for the Germany-wide in‑store implementation and supports the activation with its advertising and retail‑media channels.