LoopMe vs Start.io

LoopMe’s 9th patent recognizes real-time AI control groups for brand lift measurement

The latest patent in LoopMe’s ever-expanding IP portfolio covers RISA (Residual Index Selection Algorithm), the AI behind the real-time control groups used in LoopMe’s brand lift measurement. Released in 2022, RISA builds statistically robust control groups from non-incentivized mobile users, matching each exposed profile with an unexposed one that shares 50+ characteristics.

LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance

New capabilities use live brand campaign signals and in-app behavioral data to optimize toward app installs, web acquisitions and ROAS. London, New York and Sydney, August 24: LoopMe, the global leader in brand performance, has today announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimization, enabling advertisers to use […]

LoopMe Expands PurchaseLoop for Lower-funnel Performance

LoopMe announced an expansion of its PurchaseLoop solution to add cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation. The update introduces two activation tracks — Performance App (optimises for app installs and post-install actions) and Performance Web (optimises for acquisitions, leads, sign-ups and ROAS) — while continuing to buy on a CPM model and use advertisers' existing measurement stacks (MMPs). PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK and feeds those signals into AI models to optimise towards advertisers' CPI, CPA and post-install goals.

• LoopMe expanded its PurchaseLoop solution to include CPI and CPA optimisation.
• The expansion adds two activation tracks: Performance App and Performance Web.
• Both activation tracks operate on a CPM buying model and use advertisers' existing measurement (MMPs or conversion tracking).

Start.io Launches Curation+ for Agentic Campaign Planning

AdExchanger's Content Studio article discusses the fragmentation in campaign planning workflows, where moving an RFP to a live buy can take days and involve multiple teams. It argues that AI-native campaign planning, exemplified by Start.io's Curation+ (Agentic Campaign Intelligence), offers a more connected path from brief to activation. This product turns a brief into consumer insight, audience sizing, reachable supply selection, and a live curated deal delivered to a DSP. It supports the Model Context Protocol (MCP), enabling AI assistants to execute the workflow. The article highlights the benefits of evidence traveling with recommendations, audiences remaining consistent from plan to buy, and faster decision-making, ultimately promising advertisers that their approved campaign strategy will faithfully reach the market.

• Start.io launched Curation+, an AI-native plan-to-activation product.
• Curation+ supports the Model Context Protocol (MCP) for AI assistant integration.
• The product turns briefs into consumer insight, audience sizing, supply selection, and DSP-delivered deals.

Introducing Start.io Performance Audiences: A New Layer of Targeting Built on Real Advertising Behavior

Start.io announces a new targeting layer, Performance Audiences, built on real advertising behavior to enhance campaign effectiveness.

Start.io Data Reveals the Audiences Powering New York’s June Sports Surge

Start.io Data Reveals the Audiences Powering New York’s June Sports Surge