MarTech Vendor · vs · Data Provider / Broker · B2C Consumer App / Platform
Looper Insights vs Reelgood
Structured technology and market comparison · 2026
Direct Feature Comparison
Looper Insights · vs · ReelgoodCTV storefront analytics and placement valuation SaaS for entertainment companies.
Streaming metadata and availability intelligence for media companies.
Analyze all overlapping signals and tech stacks for Looper Insights and Reelgood
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Looper Insights and Reelgood?
When comparing Looper Insights and Reelgood, both platforms operate within the Connected TV (CTV) & OTT ecosystem. Looper Insights is positioned as CTV storefront analytics and placement valuation SaaS for entertainment companies, whereas Reelgood focuses on Streaming metadata and availability intelligence for media companies. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Looper Insights and Reelgood?
When evaluating Looper Insights and Reelgood, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Looper Insights and Reelgood compare?
Looper Insights is headquartered in United Kingdom (founded in 2017) with 50–200 employees. Reelgood is based in United States (founded in 2015) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Looper Insights vs Reelgood
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Looper Insights
Recent Signals
- ·State of StreamingCTV
FAST Platforms and Apple TV Dominate CTV Home Screen Rankings
Looper Insights' September 2026 'Streamer of the Month' report analyzes the top 13 CTV devices in the U.S., using their proprietary Dollar Media Placement Value ($MPV) metric to quantify the promotional value of on-screen placements. The report reveals that FAST platforms such as The Roku Channel ($208.9M) and Tubi ($175.5M) command the highest valuations, outpacing premium SVOD services like Prime Video ($182.6M), Disney+ ($119.3M), and HBO Max ($80.5M). Apple TV dominates individual title rankings, with three of the top ten promoted titles (Formula 1, Ted Lasso, Major League Soccer) generating over $18M in combined $MPV. The report also highlights multi-platform ecosystem takeovers by Paramount+ (MobLand, South Park) and Prime Video (Neagley), and notes Apple's aggressive cross-platform promotion for its new series 'Brothers' on rival Fire TV and Google TV interfaces. The findings underscore the strategic importance of FAST distribution and cross-ecosystem placement for audience acquisition.
- The Roku Channel ranked #1 with $208.9M in Dollar Media Placement Value ($MPV) for September 2026.
- Prime Video ranked #2 with $182.6M and Tubi ranked #3 with $175.5M in $MPV.
- Apple TV had three titles in the top 10 for $MPV: Formula 1 (#1, $7.3M), Ted Lasso (#4), and Major League Soccer (#7), totaling over $18M.
- ·State of StreamingCTV
Looper Insights: Live Sports and Christmas Creep Drive CTV Value
New research from Looper Insights analyzes the 2025 holiday season to show how live sports and early seasonal content drive CTV placement value. The study reveals that the CTV home screen market is nearly flat, with total placement value rising only 1.8% from September to late December. Prime Video dominated live sports, generating $9.46 million in placement value, nearly half of the total $20.7 million from live events during the core holiday weeks. The report also confirms the "Christmas Creep" effect, where holiday content value builds from October onward, peaking at $21.18 million on Boxing Day, over 60 times late-September levels. Prime Video led holiday content with $33.5 million, followed by The Roku Channel at $26.4 million and Disney+ at $21.8 million. The findings emphasize treating the TV home screen like a retail shelf, anchoring seasonal content to live events, and launching holiday campaigns early.
- Looper Insights' report analyzes the 2025 holiday season, showing total CTV placement value rose only 1.8% from September to late December.
- Prime Video generated $9.46 million in live sports placement value, nearly half of the total $20.7 million from live events.
- Prime Video led holiday content with $33.5 million, followed by The Roku Channel at $26.4 million and Disney+ at $21.8 million.
- ·State of StreamingStreaming & CTV
Looper Insights Study: Streaming Trends, CTV OS Wars, FAST Boom
One year after Looper Insights surveyed 61 senior streaming executives on the top ten trends for 2026, a follow-up report, 'The Big Reset Revisited,' assesses their predictive accuracy. Six of ten predictions came true, four were partially true, and none were wrong. The central insight is that the streaming wars have shifted from content to infrastructure, with Connected TV (CTV) operating systems like Roku, Amazon Fire TV, and Google TV emerging as new gatekeepers. FAST platforms, including Tubi and The Roku Channel, achieved record revenue and profitability. YouTube solidified its dominance with a record 14.2% share of US TV viewing. Consolidation activities, such as Paramount's acquisition of Warner Bros. Discovery and Sky's deal for ITV Media & Entertainment, are re-bundling services to combat churn. The report also highlights the growing influence of OS-level AI assistants in content discovery and the strategic use of AI for content promotion.
- Six of ten 2026 streaming predictions came true, four partially true, none false.
- Roku launched its first major home screen update in a decade with personalized discovery.
- YouTube reached a record 14.2% share of US TV viewing in July 2026.
Reelgood
Recent Signals
No recent market signals documented for Reelgood in the current tracking window.
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