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AdTech Vendor · MarTech Vendor · vs · Agency & Consultancy · AdTech Vendor

Locala vs Values.media

Structured technology and market comparison · 2026

Direct Feature Comparison

Locala · vs · Values.media
Market Cluster / Sector
LocalaAdTech Vendor · MarTech Vendor
Values.mediaAgency & Consultancy · AdTech Vendor
Platform Focus
Locala

Location-driven adtech for planning, activation and offline measurement.

Values.media

French media agency with proprietary audience insight capabilities.

Company Size
Locala50–200 employees
Values.media50–200 employees
Headquarters
LocalaFrance
Values.mediaFrance
Year Founded
Locala2011
Values.media1989
Dossier & Alternatives

Analyze all overlapping signals and tech stacks for Locala and Values.media

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

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Comparison Analysis

What is the main difference between Locala and Values.media?

When comparing Locala and Values.media, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. Locala is positioned as Location-driven adtech for planning, activation and offline measurement, whereas Values.media focuses on French media agency with proprietary audience insight capabilities. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Locala and Values.media?

When evaluating Locala and Values.media, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Locala and Values.media compare?

Locala is headquartered in France (founded in 2011) with 50–200 employees. Values.media is based in France (founded in 1989) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Locala vs Values.media

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

LO

Locala

Recent Signals

  • ·ExchangeWireCTV/OTT

    Locala Launches CTV Planner for Market-Specific Investment

    Locala, an AdTech company specializing in audience-based advertising, has launched a new product called 'CTV Planner'. This tool is designed to help advertisers adapt their Connected TV (CTV) investment strategies to the unique realities of different markets. The CTV Planner addresses the need for more granular, market-specific planning in the rapidly growing CTV advertising space, moving beyond a one-size-fits-all approach. While the article does not detail specific features or technical integrations, the launch signifies a continued push towards more localized and adaptable CTV advertising strategies, particularly relevant for international brands and agencies. The announcement was made on October 6, 2026.

    • Locala launched a product called 'CTV Planner'.
    • The CTV Planner is designed to adapt CTV investment to market-specific realities.
    • The announcement was made on October 6, 2026.
View all signals for Locala →
VA

Values.media

Recent Signals

No recent market signals documented for Values.media in the current tracking window.

View all signals for Values.media →

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Locala and Values.media share across the market ecosystem.

Get StartedLocala ProfileValues.media Profile