Values.media
Values.media is a french media agency with proprietary audience insight capabilities.
Analyst Perspective
values.media is a French media agency operating within Groupe Values. It provides advertisers with managed media planning, buying, local activation, and audience insight services, and supplements these services with a proprietary research asset called Connect Panel. The company appears to serve brands and marketing teams that want campaign strategy, execution, and measurement support rather than self-serve software. Its revenue model is primarily service-led, with fees tied to media planning, campaign activation, consulting, and potentially media-spend-linked remuneration. Proprietary panel data strengthens its planning and measurement offer, while its podcast functions mainly as a branded content and thought-leadership channel rather than a core standalone revenue stream.
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Key insights about Values.media
Category Differentiation
values.media is a media agency and insight-led services business, not a standalone publisher platform or a self-serve adtech vendor. It should also be distinguished from its parent group identity, Groupe Values, which is the broader corporate structure.
Values.media: About
The business combines agency services and owned data assets. values.media creates value by advising clients on media strategy, planning and local activation, executing campaigns across relevant channels, and using its proprietary panel-based research to improve audience understanding and measurement. This supports client retention, differentiates the agency from pure buying shops, and enables higher-value planning and analytics engagements.
How Values.media Works & Monetises
Business model analysis and core revenue streams
values.media primarily earns revenue from managed service fees for media planning, buying, campaign activation, and consulting, likely through retainers, project fees, and media-spend-related compensation. It also monetises its proprietary Connect Panel through insight, measurement, and research-led client work. The podcast appears to support brand building and business development more than direct monetisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Values.media)
Predictions 2022: TV, CTV, and Video - ExchangeWire.com
ExchangeWire's Predictions 2022: TV, CTV, and Video compiles industry forecasts on how TV, CTV, and online video will evolve in 2022. The discussion centers on rapid CTV/OTT growth fueled by data-driven targeting and addressability, alongside continued push toward programmatic trading to replace direct buying. Key themes include the need to overcome fragmentation, improve measurement and standardisation, and address privacy concerns in a post-cookie world. Regional trends highlight rising CTV adoption in APAC and Europe, with Ofcom noting a decline in broadcast TV’s UK share and predictions of substantial CTV spend growth in 2022. Notable catalysts include YouTube as a core driver of CTV, increasing AVOD/FAST streaming, and industry emphasis on unified buying, SPO supply paths, and cross-platform collaboration to scale measurement and targeting across screens.
Read original sourceCTV in France, with Emmanuel Crego, Values.media | ExchangeWire
ExchangeWire interviews Emmanuel Crego, Managing Director at Values.media, about the CTV opportunity in France and Europe and how the linear TV ecosystem is evolving. He notes that 2020 has made TV feel more dynamic, with linear TV reaching record daily consumption in France during the March–April lockdown, while SVOD and AVOD markets keep growing and new players emerge. Europe remains heterogeneous: in France, telcos’ set-top boxes centralize TV audience data and addressability, whereas the US/UK rely more on OTT devices. Despite concerns about linear TV, it remains a mass medium with live events and broad reach, even as younger audiences shift. Addressable TV is seen as a way to optimize reach, but data collection remains challenging due to consent and profiling, and OTT/CTV incurs higher costs from a longer value chain. The interview envisions buyers creating segments by combining TV data with third-party or advertiser data, aided by larger panels and email opt-in.
Read original sourceValues.media: Frequently Asked Questions
What is values.media?
values.media is a French media agency within Groupe Values that provides media planning, buying, local activation, and audience insight services.
Who uses values.media?
Its direct customers are advertisers and brand marketing teams seeking managed media strategy, campaign execution, and measurement support.
How does values.media make money?
It earns revenue mainly through agency service fees for planning, buying, activation, and research-led work supported by its proprietary panel data.
Company Facts
- Founded
- 1989
- Headquarters
- 18 rue Oberkampf, 75011 Paris
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Link
- values.media