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AdTech Vendor · Data Provider / Broker

LISI

LiveRamp vs Sirdata

Structured technology and market comparison · 2026

Direct Feature Comparison

LiveRamp · vs · Sirdata
Market Cluster / Sector
LiveRampAdTech Vendor · Data Provider / Broker
SirdataAdTech Vendor · Data Provider / Broker
Platform Focus
LiveRamp

Identity and data collaboration software for advertising and measurement.

Sirdata

Privacy-first adtech for consent, targeting and audience data.

Company Size
LiveRamp1,001–5,000 employees
Sirdata10–49 employees
Headquarters
LiveRampUS
SirdataFR
Year Founded
LiveRamp2011
Sirdata2012
Dossier & Alternatives

Analyze all overlapping signals and tech stacks for LiveRamp and Sirdata

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Comparison Analysis

What is the main difference between LiveRamp and Sirdata?

When comparing LiveRamp and Sirdata, both platforms operate within the Customer Data & Clean Room Platform (CDP/DCR), Display, Web & Mobile, and Native & Contextual Ads ecosystem. LiveRamp is positioned as Identity and data collaboration software for advertising and measurement, whereas Sirdata focuses on Privacy-first adtech for consent, targeting and audience data. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to LiveRamp and Sirdata?

When evaluating LiveRamp and Sirdata, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR), Display, Web & Mobile, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of LiveRamp and Sirdata compare?

LiveRamp is headquartered in US (founded in 2011) with 1,001–5,000 employees. Sirdata is based in FR (founded in 2012) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: LiveRamp vs Sirdata

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

LI

LiveRamp

Recent Signals

  • ·AdExchangerCTV & Streaming

    Netflix Launches Pixel; FTC Approves Publicis-LiveRamp Deal

    Netflix introduced the Netflix Pixel, an add-on to its conversion API (CAPI) within the Netflix Ads Suite, to standardize lower-funnel conversion measurement and enable audience targeting. The company also added The Trade Desk as a DSP partner for programmatic buying of its inventory, starting next month, complementing existing integrations with Amazon DSP and Yahoo DSP. The announcements coincided with Netflix's Q3 earnings, which showed 12% year-over-year revenue growth but ad revenue growth below expectations. Separately, the FTC approved Publicis's acquisition of LiveRamp with conditions to preserve LiveRamp's neutrality, including firewall requirements and non-retaliation clauses. The acquisition date is still pending. The article also mentions Apple's WebKit plans to block web tracking, Salesforce's acquisition of Braze for $5.7 billion, and other industry news.

    • Netflix unveiled the Netflix Pixel, an add-on to its conversion API (CAPI) in the Netflix Ads Suite.
    • The Netflix Pixel standardizes conversion measurement and enables audience segmentation for targeting.
    • Netflix added The Trade Desk as a DSP partner for programmatic ad buying, starting next month.
  • ·AdExchangerIdentity & Targeting

    Declared Data Bridges Customer Personas and Media Buys

    This AdExchanger content studio article, sponsored by Dynata, discusses the challenge of translating rich customer personas into actionable media targeting. Marketers develop detailed personas based on attitudes and motivations, but these often become reduced to basic demographics in DSPs. The article advocates using declared data from consumer research panels to build addressable audiences, which can be matched to pseudonymous identifiers and activated across DSPs, social platforms, and CTV. Dynata offers over 3,000 targeting segments built from 10,000+ profile variables, with syndicated audiences available through LiveRamp. Custom audiences can be created in 3-5 days. The piece emphasizes that declared data provides the 'why' behind consumer behavior, complementing behavioral signals for better precision and campaign optimization, without requiring new research for every campaign.

    • Dynata maintains over 3,000 targeting segments built from more than 10,000 profile variables.
    • Dynata's syndicated audiences are available through LiveRamp.
    • Custom audiences using existing variables can typically be created in three to five days.
  • ·LiveRamp

    LiveRamp at Advertising Week New York 2026: Applying AI to the Future of Data Collaboration

    New blog post added: LiveRamp at Advertising Week New York 2026: Applying AI to the Future of Data Collaboration (October 16, 2026).

View all signals for LiveRamp →
SI

Sirdata

Recent Signals

  • ·Sirdata

    Enable OpenAI Consent Mode!

    Sirdata announces the launch of OpenAI Consent Mode, enabling automatic transmission of consent to the OpenAI Ads pixel.

View all signals for Sirdata →

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners LiveRamp and Sirdata share across the market ecosystem.

Start for freeLiveRamp ProfileSirdata Profile