LivePerson vs LiveRamp

8-K Financial Filing Analysis for LivePerson (2026-09-04)

On September 4, 2026, LivePerson, Inc. completed its acquisition by SoundHound AI, Inc., becoming an indirect wholly owned subsidiary of SoundHound. Under the terms of the merger, each share of LivePerson common stock was converted into the right to receive 0.4673 shares of SoundHound Class A common stock, while shares held via the Tel-Aviv Stock Exchange Clearing House were converted into $3.31 in cash per share. Concurrently, LivePerson satisfied its First and Second Lien Secured Notes due 2029 through an aggregate distribution of 36,894,839 SoundHound shares and $5,848,000 in cash. Following the closing, LivePerson delisted its common stock from Nasdaq, suspended its SEC reporting obligations, and its entire board of directors resigned.

• SoundHound completed the acquisition of LivePerson on September 4, 2026, converting each LivePerson share into 0.4673 shares of SoundHound Class A common stock (or $3.31 in cash for TASE shares).
• LivePerson's 2029 First and Second Lien Secured Notes were fully resolved via an aggregate issuance of 36,894,839 SoundHound Class A shares plus $5,848,000 in cash.
• LivePerson filed for Nasdaq delisting (Form 25) and deregistration under the Exchange Act (Form 15), accompanied by the resignation of its entire board of directors.

LivePerson has been acquired by SoundHound AI, creating a world-leading Omnichannel Conversational AI powerhouse.

A banner on the LivePerson blog announces that LivePerson has been acquired by SoundHound AI, creating a world-leading Omnichannel Conversational AI powerhouse, with a link to the SoundHound newsroom announcement.

SoundHound AI Completes LivePerson Acquisition

SoundHound AI has finalized its acquisition of LivePerson, a deal first announced in April 2026 with an implied enterprise value of $250 million, and completed on September 4, 2026. The merger combines SoundHound's voice agentic AI with LivePerson's digital messaging infrastructure to create a unified omnichannel conversational AI platform, integrated into SoundHound's OASYS system. The combined entity now serves 25 of the Fortune 100 and holds over 750 patents. John Collins has been appointed CFO. LivePerson's debt was retired at closing, leaving a debt-free balance sheet. SoundHound projects over $500 million in future revenue from existing customers, citing Gartner's forecast of $985 billion in enterprise agentic AI software spending by 2030.

• SoundHound AI completed its acquisition of LivePerson on September 4, 2026.
• The deal was announced in April 2026 with an implied enterprise value of $250 million.
• John Collins was appointed as the new CFO of the combined company.

Retail Media Networks Revive Multi-Touch Attribution

Within a week in September 2026, two major retailers announced new multi-touch attribution (MTA) capabilities for their retail media networks. Albertsons Media Collective launched an incrementality-based MTA built with LiveRamp and piloted by PepsiCo, while Best Buy Ads released its own in-house MTA within My Ads. The author, Kiri Masters, questions the revival given MTA's fall from favor, but analyzes retailer incentives: MTA may serve as a tool to unlock brand budgets, which are larger than performance budgets, by justifying higher CPMs and measuring full-funnel impact. Retailers see demand from shopper marketing teams, but brands and consultants express skepticism about MTA's accuracy, data access, and black-box nature. The article contrasts retailer-owned systems with independent tools like Clerdata, Incremental, Keen Decision Systems, and Circana, and discusses limitations of the Albertsons-LiveRamp partnership, which is grocery-exclusive and excludes Google Search and Amazon.

• Albertsons Media Collective announced Retail Media Incrementality-Based Multi-Touch Attribution on September 17, 2026, built with LiveRamp and piloted by PepsiCo.
• Best Buy Ads confirmed its own multi-touch attribution, built in-house, going live on September 30, 2026, within My Ads.
• Albertsons' MTA connects impression-level exposure across its channels, offsite media, and participating platforms (including Google DV360, Google Ad Manager, Perion) against transaction data.

Bringing the Power of RampID Globally to Custom Audiences in ChatGPT Ads

LiveRamp announces the global expansion of RampID to custom audiences in ChatGPT Ads, enabling marketers to leverage identity resolution for AI-driven advertising.

8-K Financial Filing Analysis for LiveRamp (2026-08-20)

On August 17, 2026, LiveRamp Holdings, Inc. formally reduced the size of its Board of Directors from seven to six members following the previously disclosed resignation of director Kristi Argyilan on July 17, 2026. To eliminate the resulting vacancy and ensure balanced class representation across its staggered board, the Board redesignated director Vivian Chow from the class with terms expiring at the 2029 annual meeting to the class expiring at the 2028 annual meeting. This administrative governance adjustment maintains statutory board parity without creating operational disruptions.

• LiveRamp reduced its Board size from 7 to 6 directors on August 17, 2026, eliminating the vacancy from Kristi Argyilan's July 17, 2026 resignation.
• Director Vivian Chow was redesignated from the class expiring at the 2029 annual meeting to the class expiring at the 2028 annual meeting to rebalance board classes.