Linqia vs OMD

Linqia Wins Silver in the 2026 w3 Awards for FELIWAY Campaign

Linqia announced it won Silver in the 2026 w3 Awards for its FELIWAY campaign, along with other recent recognitions including being named a finalist in the 2026 Zenith Awards and the PRSA-NY 15 Under 35 class.

Creator Economy's AI Stance Shifts Toward Tool Adoption

The creator economy is shifting its stance on AI from rejection to widespread adoption as tools become integrated into workflows. Initially, there was a backlash against AI-generated content, with platforms like YouTube removing slop and creators emphasizing authenticity. However, within ten months, AI tools like CapCut, Adobe Firefly, and YouTube's new agentic features have become commonplace. Surveys show 87% of creators increased AI use in the past year, and 86% plan to increase it further. While many embrace AI for efficiency, concerns remain about content homogenization, brand safety on social platforms, and the line between AI-assisted and AI-generated content. Experts debate whether agentic tools like YouTube's A/B testing will democratize creation or flatten uniqueness, potentially splitting the creator market into volume-focused vs. intentional creators.

• 32% of creators polled by Billion Dollar Boy suggested using AI to reduce workload.
• Billion Dollar Boy's November 2025 poll showed 87% of creators increased AI use in the last year.
• 86% of creators plan to increase AI use in the next 12 months, according to the same poll.

Linqia Reveals Major Influencer Marketing Leadership Gaps Across Top CPG Brands in Report

Linqia published a report highlighting significant gaps in influencer marketing leadership among top CPG brands.

Telstra's Steve Buscemi Villain Returns in Security Sequel

Telstra, the Australian telecommunications provider, has launched a new installment of its security campaign featuring Steve Buscemi as an evil intergalactic emperor. The ads, created by agency Bear Meets Eagle On Fire and directed by Randy Krallman of Smuggler, dramatize how Telstra's upgraded security thwarts the villain's 'scam-pocalypse' attempts. The campaign includes a 90-second hero film and two 30-second spots running across TV, digital, social, cinema, and Telstra stores. Telstra highlights that Australians lost over US$1.4 billion to scams last year, and the company blocks millions of scam calls and texts monthly. The humorous approach, as reported by Ad Age, aims to reassure customers of proactive protection while continuing Buscemi's role from previous ads.

• Telstra launched a new ad campaign featuring Steve Buscemi as an evil intergalactic emperor.
• The campaign includes a 90-second hero film and two 30-second spots.
• It runs across TV, digital, social, cinema, and Telstra stores.

McCann's 'Love Flex' Campaign Redefines Relationship Status for Young Men

McCann New Zealand's 'Love Flex' campaign for the New Zealand Ministry of Social Development's Love Better initiative reimagines relationship improvement as a status symbol for young men. The film features two young men engaged in a humorous, competitive banter, boasting about their emotional intelligence and relationship skills, countering toxic manosphere narratives. The campaign targets young men across cinema, social platforms (including TVNZ+, Disney+, TikTok, YouTube, and Twitch), and uses humor to make relationship growth culturally relevant. The creative team, led by Group Creative Director Alan Jones and Angelo An, developed 38 pages of alternative lines, eventually narrowing to a three-page script. The campaign launched on September 11, 2026, and has resonated globally. Research and tracking with Verian will assess behavioral impact.

• McCann New Zealand launched 'Love Flex' for the New Zealand Ministry of Social Development's Love Better initiative.
• The campaign targets young men across cinema, TVNZ+, Sky Sport Now, Neon, Disney+, ESPN, ThreeNow, Facebook, Instagram, YouTube, TikTok, and Twitch.
• The creative team wrote 38 pages of alternative lines, reduced to three pages for the shoot.

Screen On Demand names UK country manager

Screen On Demand (SoD) is launching a dedicated UK operation based in London and has appointed Dan Ward as Country Manager UK to lead the local team and grow the British business. The Munich-founded adtech provider offers cross-device high-impact advertising and combines data management, creative services and media distribution on its platform, with campaign delivery across mobile, web, DOOH and Connected TV. SoD says it has run campaigns for international clients in the UK for years and will now scale the market with a local subsidiary. The company — founded in 2017 and employing about 60 people (roughly 50 in Germany) — already operates offices in Vienna, Paris and Stockholm in addition to German locations.

• Screen On Demand (SoD) appoints Dan Ward as Country Manager UK to build its UK operation from London.
• SoD will establish a local UK team and a UK legal presence to grow business beyond existing campaign work in the market.
• SoD offers cross-device high-impact advertising combining data management, creative studio output and media distribution; channels include Mobile, Web, DOOH and Connected TV.