LightBoxTV vs Looper Insights

LightBoxTV shortlisted for two European Video Awards

LightBoxTV has been recognised in two categories at the 2026 European Video Awards, including a joint nomination with dentsu.

Operational AI ROI in Streaming: CTV Home Screen Digital Shelf Battle

A new report from Looper Insights highlights the shift from growth to operational efficiency in streaming, emphasizing the overlooked role of operational AI and the unverified CTV home-screen 'digital shelf' market. The report reveals that while consumer-facing AI garners attention, 83% of surveyed executives see operational AI as delivering tangible near-term results. It underscores the lack of third-party verification of promotional placements on CTV platforms, with 65% of executives believing platforms charge premium rates without proof, yet only 8% use verification. Looper Insights introduces Looper AI, a chat interface that provides instant Media Placement Value ($MPV) from proprietary data, addressing the trust gap. The report urges content owners to adopt independent measurement, shift AI investment to back-office operations, and bolster data infrastructure.

• Global subscription revenues surpassed $176 billion in 2025.
• 83% of surveyed senior executives say operational AI delivers tangible near-term results.
• 65% of streaming executives believe platforms charge premium placement rates without adequate proof, but only 8% use third-party verification.

Looper Insights launches AI chat to price CTV home-screen placements

Looper Insights has announced the launch of Looper AI, a conversational interface that allows studios, streamers, and their marketing, content, distribution, and partnership teams to query the company's CTV home-screen placement data in plain language. The AI-powered chat provides answers with source tables, enabling users to understand the value of their on-device placements, compare with competitors, and take data-backed numbers into platform negotiations. The tool addresses a market gap where 65% of streaming executives believe platforms charge premium rates without adequate proof, yet only 8% use third-party verification. Looper Insights also plans to offer public Model Context Protocol (MCP) access, allowing its data to be integrated into AI assistants like Claude, ChatGPT, and Copilot. This move positions Looper as a data source for AI-driven media planning and could increase pricing transparency in CTV advertising.

• Looper Insights launched Looper AI, a chat interface for natural language queries on CTV home-screen placement data.
• Only 8% of streaming executives use third-party verification for premium placement rates, while 65% believe platforms charge without adequate proof (State of Streaming survey).
• Looper plans to provide public Model Context Protocol (MCP) access for integration with AI assistants like Claude, ChatGPT, and Copilot.

Apple TV Bucks Unscripted Wave with Premium Scripted Focus

New research from Ampere Analysis reveals that Apple TV is the only major global streaming service to increase its proportion of scripted content in its US catalogue between Q2 2022 and Q2 2026. With unscripted content making up only 18% of its catalogue, Apple TV contrasts sharply with competitors like HBO Max, where unscripted hours approach 75%. Ampere's viewership data shows Apple's strategy works: Ted Lasso Season 4 drew 3.3 million unique US viewers in early September 2026, with other premium titles like Mayday and Silo also performing strongly. Looper Insights data indicates Apple's interface design, featuring portrait-oriented posters, directs 96.6% of Media Placement Value to Apple TV+ originals, reinforcing its premium positioning. Apple's approach is a deliberate trade, focusing on high-intent, culturally significant content rather than volume-driven engagement.

• Apple TV is the only major global streaming service to increase its proportion of scripted content in its US catalogue between Q2 2022 and Q2 2026.
• Apple TV has the lowest proportion of unscripted content among major US streamers, at 18% of its total catalogue.
• Ted Lasso Season 4 attracted 3.3 million unique US viewers in the first two weeks of September 2026.