Kochava vs LiveRamp

Kochava’s StationOne now routes simple AI tasks to cheaper models

Kochava announces that StationOne now routes simple AI tasks to cheaper models, a new feature to help marketers manage AI costs.

Universal Ads Launches Campaign Management Partners for TV Buying

Universal Ads, an ad platform that enables brands to create, buy, and measure ads across premium video, has launched a new Campaign Management category within its Business Partners Program. This initiative allows TV advertising to be activated directly within platforms that advertisers already use for their digital media buying, such as search and social channels. The API-first, MCP-enabled platform supports integrations via its Manager, API, and MCP, and now through partner platforms. Launch partners include Adlyse, Atrium, Concord, Kochava, Koddi, Olyzon, Orbee, Scale Up, SearchKings, Stellair AI, Topsort, and WorkMagic, spanning agentic buying, creative-led buying, measurement-driven solutions, commerce, and retail media platforms. The goal is to reduce friction and make TV advertising more accessible without requiring marketers to switch tools, aligning with modern workflow expectations.

• Universal Ads launched a Campaign Management category in its Business Partners Program.
• Campaign Management enables TV advertising within platforms brands already use for media buying.
• Launch partners include Adlyse, Atrium, Concord, Kochava, Koddi, Olyzon, Orbee, Scale Up, SearchKings, Stellair AI, Topsort, and WorkMagic.

Kochava Adds Enterprise Controls to StationOne to Help Marketers Rein In AI Costs

Kochava announced new enterprise controls for StationOne to help marketers manage AI-related costs.

Publicis ownership of LiveRamp splits marketer opinion

Publicis Groupe has closed its $2.2 billion acquisition of LiveRamp, prompting marketers to decide whether to continue using the identity resolution platform. Proponents highlight LiveRamp's market-leading position, its RampID alternative ID, and its OpenAI partnership, alongside FTC-imposed safeguards to ensure competitor access and data firewalls. Critics, including rival holding companies WPP and Omnicom, worry about neutrality and competitive advantage, with some clients seeking alternatives like InfoSum or Omnicom's Real ID. The deal is set against a backdrop of shifting identity strategies, increasing reliance on probabilistic and contextual targeting, and Apple's crackdown on identity resolution. The outcome will shape the future of data-driven advertising as agencies and brands reassess their identity infrastructure.

• Publicis Groupe closed its $2.2 billion acquisition of LiveRamp on Nov. 2, 2026.
• LiveRamp's RampID is one of the most commonly used alternative ID solutions in the market.
• LiveRamp became OpenAI's first conversion API partner in June.

8-K Financial Filing Analysis for LiveRamp (2026-11-02)

On November 2, 2026, LiveRamp Holdings, Inc. completed its acquisition by MMS USA Holdings, Inc., an affiliate of Publicis Groupe S.A., pursuant to the merger agreement dated May 16, 2026. Under the terms of the transaction, Covey Merger Sub, Inc. merged into LiveRamp, with LiveRamp surviving as a wholly owned direct subsidiary of MMS USA Holdings. Outstanding shares of LiveRamp common stock were converted into the right to receive $38.50 per share in cash. Consequently, trading of LiveRamp's common stock was suspended on the New York Stock Exchange prior to market open on November 2, 2026, and the company is deregistering its shares under the Exchange Act. All existing board members and executive officers departed their roles at the effective time, with Merger Sub's leadership assuming control.

• LiveRamp was acquired by MMS USA Holdings, Inc. (Publicis Groupe) for $38.50 per share in cash, resulting in the company becoming a wholly owned private subsidiary.
• Common stock was halted and delisted from the New York Stock Exchange prior to market open on November 2, 2026, with Form 25 filed and Form 15 pending to terminate SEC reporting.
• Chief Product Officer Matt Karasick received an aggregate retention award of $1,625,000, payable 30 days post-closing subject to executing a new employment agreement by November 30, 2026.

Publicis Groupe Completes LiveRamp Acquisition Launches the Industry's First Plug-And-Play AI Growth Engine that Clients Fully Own and Control

LiveRamp is now part of Publicis Groupe! Meet the industry's first plug-and-play AI growth engine. Press Release dated November 2, 2026.