Kleinanzeigen vs Vinted

Neue Mietpreisdynamik: Berlin wird günstiger, das Umland teils teurer

Eine aktuelle Analyse von Kleinanzeigen des Wohnungs- und Häusermarkts in Berlin und Umland zeigt: Die Medianwohnungsmieten in Berlin sanken von 16,80 Euro pro Quadratmeter (Juni 2024 bis Juni 2025) auf 14,60 Euro (Juni 2025 bis Juni 2026), während das Umland teils teurer wurde.

Kleinanzeigen knackt Marke von 15.000 Immobilienprofis auf der Plattform

Mehr als 15.000 gewerbliche Immobilienkundinnen und -kunden nutzen die Paketlösungen von Kleinanzeigen Immobilien für die Vermarktung. Damit konnte das Unternehmen die Anzahl der gewerblichen Nutzerinnen und Nutzer in der Immobilienkategorie innerhalb eines Jahres um rund 20 Prozent steigern. Zu den Paketpartnern gehören seit diesem Jahr auch Engel & Völkers sowie VON POLL IMMOBILIEN.

Seven.One Media Expands Data Business with Kleinanzeigen and Criteo

Seven.One Media, the advertising sales house of ProSiebenSat.1, is restructuring its data portfolio and adding new partners. The company will integrate retail, commerce, intent, and consumer data from Kleinanzeigen and Gemini Direct into its offering. The move signals a strategic push to enhance data-driven advertising capabilities, particularly for retail media, and is timed to coincide with the Dmexco trade show.

• Seven.One Media partners with Kleinanzeigen and Gemini Direct for data integration.
• New data includes retail, commerce, intent, and consumer data.
• Announcement made around Dmexco, Germany's digital marketing trade fair.

Looted French Goods Flood Vinted Platform

Following severe riots in France over the weekend, listings of allegedly looted luxury goods have surged on the second-hand marketplace Vinted. Vinted stated it is intensifying monitoring and removing listings linked to the looting, cooperating with French law enforcement. Videos on social media show stores of brands like Louis Vuitton, Burberry, and Celine being plundered. French Digital Minister Anne Le Hénanff announced government talks with e-commerce firms on how to handle such offers, vowing that such behavior will not go unpunished. Vinted, France's largest second-hand platform, is valued at €8 billion after an EQT Growth-led funding round.

• Vinted is seeing a surge in listings of allegedly looted goods from French riots.
• Vinted is cooperating with French law enforcement and removing suspicious listings.
• Luxury stores including Louis Vuitton, Burberry, and Celine were reportedly looted.

Dr. Oetker Overtakes Vinted in German TV Ad Rankings

In the latest weekly TV advertising charts by All Eyes On Screens, Dr. Oetker has risen to the top spot, displacing Vinted, which had led for four consecutive weeks. Dr. Oetker aired 1,310 spots, reaching a gross reach of 888 XRP, with a focus on ProSieben and other Seven.One Media channels (about 76% of spots), while also using Ad Alliance's RTL channels. Vinted, with over 3,000 spots, achieved 861 XRP, taking second place. Procter & Gamble brands also featured prominently: Wick reached 723 XRP (rank 3), supported by Lenor (425 XRP), Always (417 XRP), and Oral-B (360 XRP). The ranking is based on exact second-by-second reach in Vodafone households, expressed as Exact Rating Points (XRP). The data underscores the competitive dynamics in German linear TV advertising, particularly among major FMCG advertisers.

• Dr. Oetker ranked first in German TV ad charts with 1,310 spots and 888 XRP, displacing Vinted.
• Vinted aired over 3,000 spots but achieved 861 XRP, taking second place.
• Wick (Procter & Gamble) ranked third with 959 spots and 723 XRP.

Keeping second-hand at the heart of Vinted: our Trust & Safety lead on the rules behind commercial selling

New press release added to Vinted newsroom: 'Keeping second-hand at the heart of Vinted: our Trust & Safety lead on the rules behind commercial selling' (September 24, 2026) and 'The September reset: where to find the money for the thing you've been putting off' (September 7, 2026).