Klaviyo vs MoEngage

70% of Newsletter Subscribers Purchase After Clicking Offer

A new study by Omnicom and United Internet Media reveals that 70% of current or former newsletter subscribers in the DACH region have made a purchase or booking within six months of clicking an offer in a newsletter. The survey, conducted by Bilendi in October and November 2025, included 6,014 internet users aged 18-69 across Germany, Austria, and German-speaking Switzerland. The study also found that 71% of subscribers subscribe to newsletters from online shops, and 55% cite discounts as a reason for subscribing. Additionally, 78% want to control the topics they receive, and 59% are interested in dynamic newsletters. The findings highlight the significant role of email marketing in the purchase journey, though the study does not measure conversion rates.

• 70% of newsletter subscribers in the DACH region purchased or booked within six months after clicking a newsletter offer.
• Study surveyed 6,014 internet users aged 18-69 in Germany, Austria, and Switzerland.
• 71% of subscribers receive newsletters from online shops, 49% from internet services, 40% from events, and 39% from editorial newsletters.

Klaviyo goes Headless, Opening its Platform to Agents and Marketers Wherever They Work

Klaviyo announced a major platform expansion with a headless architecture, new EMEA headquarters in Dublin, Asia HQ in Singapore, and strategic acquisition of an AI agency team.

Klaviyo Unveils Personalization, Smarter AI Agents, and Klaviyo Headless at K:BOS 2026

Klaviyo unveiled the Personalization, smarter AI agents, and Klaviyo Headless. See the autonomous B2C CRM in action at K:BOS 2026.

MoEngage Acquires Aampe for AI Agent Engagement

MoEngage, a customer engagement platform, announced on June 24, 2026, its acquisition of Aampe, an agentic AI infrastructure company that deploys a dedicated autonomous AI agent for every individual end-user. The deal integrates Aampe's per-user decisioning architecture into MoEngage's platform, and Aampe's founding team—Paul Meinshausen, Schaun Wheeler, and Sami Abboud—will join to lead a new Agentic Decisioning group. Aampe processes over 200 billion decisions per week, and its existing customers will gain access to MoEngage's engineering and support resources. MoEngage recently raised $280 million in Series F funding across two tranches to scale its Merlin AI suite. The combined offering is positioned as an 'Agentic Customer Engagement Platform', signaling a shift toward 1:1 agentic marketing.

• MoEngage acquired Aampe on June 24, 2026.
• Aampe deploys dedicated AI agents per user and processes over 200 billion decisions weekly.
• Aampe's founding team (Paul Meinshausen, Schaun Wheeler, Sami Abboud) will lead MoEngage's new Agentic Decisioning group.

MoEngage and Boldest Partner for Cognitive Telecom Marketing

MoEngage announced a strategic partnership with Boldest (part of Prodapt) to deliver Cognitive Marketing and AI-driven customer engagement to telecommunications operators. The collaboration pairs MoEngage’s agentic customer engagement platform — strengthened by its recent acquisition of Aampe — with Boldest as the execution partner using its proprietary Cognitive Marketing framework to identify subscriber intent signals and manage campaigns in real time. The partnership aims to address telecom-specific challenges such as fragmented customer data, high churn from delayed interventions, and slow time-to-market for personalized campaigns, offering an end-to-end closed-loop system to reduce churn, accelerate growth, and enable 1-to-1 personalization at scale. Quotes in the announcement come from Sanjay Kupae (Vice President, Partnerships, MoEngage) and Keith Pires (Chief Revenue Officer, Boldest). Publication: MarTech Series / PR Newswire, 2026-06-30.

• MoEngage announced a strategic partnership with Boldest (part of Prodapt) to bring Cognitive Marketing to telecommunication operators.
• MoEngage recently acquired Aampe, which the article says enables agentic, 1-to-1 personalization at scale.
• Boldest will act as the execution partner, applying its proprietary Cognitive Marketing framework to identify and act on subscriber intent signals in real time.

MoEngage Acquires Aampe for 1:1 Agentic Decisioning

MoEngage announced on June 24, 2026 that it has acquired San Francisco–headquartered Aampe, an AI infrastructure company that provisions a dedicated, autonomous AI agent for each individual customer. The acquisition integrates Aampe’s reinforcement-learning, per-user agent technology natively into MoEngage, aligning with MoEngage’s Merlin AI investments to deliver 1:1 personalization at scale. Aampe’s privacy-centric architecture stores no personally identifiable information and relies on anonymized behavioural patterns. Aampe’s founding team (Paul Meinshausen, Schaun Wheeler and Sami Abboud) will join MoEngage to lead Agentic Decisioning initiatives. Aampe’s agents are already in production at brands including Taxfix, ZenBusiness, Grab and Swiggy; the platform reportedly runs hundreds of millions of agents and processes more than 200 billion decisions weekly.

• MoEngage announced the acquisition of Aampe on 2026-06-24.
• Aampe is a San Francisco–headquartered AI infrastructure company that provisions a dedicated, autonomous AI agent for every individual customer.
• Aampe’s agents are in production across brands including Taxfix, ZenBusiness, Grab and Swiggy and the platform reportedly runs hundreds of millions of agents and processes over 200 billion decisions every week.