Keymailer vs Xsolla

Mobile Monetisation Shifts Beyond App Store Platform Economics

The article discusses a fundamental shift in mobile game monetisation driven by global regulation and platform policy changes. It highlights the EU Digital Markets Act's impact on Apple's fee structure, including a new 5% Core Technology Commission and reduced commissions on in-app purchases and alternative payments. The piece argues that the real opportunity for studios lies in owning the player relationship through direct-to-consumer (D2C) channels like web shops and loyalty programs. It emphasizes the need for flexible, localized monetisation strategies combining in-app purchases, alternative billing, subscriptions, and advertising. The article is largely a forward-looking analysis tied to a session at the PGC Nordics conference, where Xsolla's Ola Dokun will discuss building durable D2C strategies.

• Apple's EU fee structure changes from October 1, 2026, replacing the per-install Core Technology Fee with a 5% Core Technology Commission.
• Apple's own in-app purchase commission in the EU is reduced to 26% (15% for small businesses and subscriptions after year one).
• Alternative in-app payments in the EU carry a 20% commission (10% for small businesses).

Xsolla introduces Direct Co-Marketing for Payment Providers and Video Game Developers

Xsolla introduces Direct Co-Marketing for Payment Providers and Video Game Developers. Also, Xsolla hosts industry lunch and learn on gaming and entertainment at LA Tech Week.

Xsolla Brings Rewarded Marketing to Brand Licensing Europe

New blog posts include 'Xsolla Brings Rewarded Marketing to Brand Licensing Europe', 'Xsolla Brings Xsolla Connect to Advertising Week New York 2026', and 'Xsolla Partners with SportsHero to Bring Global Commerce to the HeroPlay Gaming Universe'.