Company Positioning
Kantar is a global market research giant offering full-cycle brand management and consumer insights through proprietary datasets and consulting. On Device is a specialized independent measurement firm focused exclusively on brand lift and campaign effectiveness. While Kantar serves broad enterprise marketing departments, On Device targets advertisers and agencies seeking neutral, cross-channel incremental brand outcome data through automated measurement workflows and API-driven analytics for media optimization.
Product & Feature Comparison
Kantar provides modular suites for creative testing, audience measurement, and longitudinal brand tracking using global panels. On Device specializes in cross-media brand lift, linking exposure signals directly to survey responses for campaign performance analysis. While Kantar offers a broader range of research methodologies and strategic consulting, On Device delivers deep, independent verification of media effectiveness across disparate digital and traditional channels via specialized dashboards.
Kantar
Market research and media measurement provider for enterprise marketers.
On Device
Independent cross-media brand lift measurement for advertisers and agencies.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Kantar and On Device share across the market ecosystem.