Publisher & Media Owner · vs · Publisher & Media Owner

ITV vs Viacom18

Structured technology and market comparison · 2026

Direct Feature Comparison

ITV · vs · Viacom18
Primary Market / Role
ITVPublisher & Media Owner
Viacom18Publisher & Media Owner
Platform Focus
ITV

UK broadcaster combining streaming, advertising and television production.

Viacom18

Indian broadcaster and streaming media owner monetising audiences and advertisers.

Company Size
ITV>5,000 employees
Viacom181,001–5,000 employees
Headquarters
ITVGB
Viacom18IN
Year Founded
ITV1955
Viacom18Unknown

Comparison Analysis

What is the main difference between ITV and Viacom18?

When comparing ITV and Viacom18, both platforms operate within the Video Streaming Platform, Connected TV (CTV) & OTT, and Publisher & Media Owner ecosystem. ITV is positioned as UK broadcaster combining streaming, advertising and television production, whereas Viacom18 focuses on Indian broadcaster and streaming media owner monetising audiences and advertisers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to ITV and Viacom18?

When evaluating ITV and Viacom18, enterprise buyers also consider other platforms in Video Streaming Platform, Connected TV (CTV) & OTT, and Publisher & Media Owner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: ITV vs Viacom18

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

ITV

Recent Signals

  • ·ITV

    Transaction in Own Shares

    ITV announces a transaction in own shares dated 17/08/2026.

  • ·ITV Investor Relations

    ITV Announces 2026 Interim Results

    ITV has announced its results for the six months ended 30 June 2026, including a webcast and presentation.

  • ·ITV Investor Relations Monitor 2

    2026 Interim Results

    ITV has announced its results for the six months ended 30th June 2026, with a release, presentation, and webcast available.

Viacom18

Recent Signals

No recent market signals documented for Viacom18 in the current tracking window.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners ITV and Viacom18 share across the market ecosystem.