iq digital vs My Code

iq digital Launches GEO Vision for AI Search Visibility

IQ Digital, a German premium media sales house, has launched 'GEO Vision', a product designed to help advertisers achieve visibility in AI assistants and generative search. The offering bundles content creation, technical preparation for machine readability, and monitoring of brand topics within AI-generated answers. Campaigns publish content in IQ Digital's journalistic environments (e.g., FAZ, Süddeutsche Zeitung, Handelsblatt, Zeit, Spiegel), which the company argues are more cited by AI due to their authority. Launched in response to predictions of a 50% decline in classic search traffic by 2028, GEO Vision is a standalone product for SEO and GEO budgets. It follows an earlier announcement by COO Maik Rogge and mirrors BCN's 'GEO Brand Impact', indicating growing adoption of Generative Engine Optimization among premium marketers.

• IQ Digital launched 'GEO Vision' for AI-based search visibility.
• GEO Vision combines content creation, technical readability, and monitoring.
• Campaigns use premium environments (FAZ, SZ, Handelsblatt, Zeit, Spiegel).

IQ Digital adds CO2 emissions to campaign reporting

IQ Digital will include CO2-emissions data in its customer campaign reporting, showing grams of CO2 per impression at position level. Emissions calculations are performed by Texas-based measurement provider Cedara, using IQ Digital primary data and the Global Media Sustainability Framework (GMSF) from Ad Net Zero to standardize results. IQ Digital reports an average total intensity of 0.03 grams CO2 per impression versus a cited market average of 0.56 grams. The company intends the metric as an additional steering KPI to help advertisers assess and reduce media-related emissions, and will provide contextual comparison values in reports. IQ Digital is a Düsseldorf-based media sales house and joint venture of several major German publishers, with a claimed reach of 32.9 million digital unique users.

• IQ Digital will report CO2 emissions in customer reporting as grams CO2 per impression on a position basis.
• Emissions calculations are carried out by Texas-based measurement provider Cedara using IQ Digital primary data and the Global Media Sustainability Framework (GMSF) from Ad Net Zero.
• IQ Digital reports an average total intensity of 0.03 grams CO2 per impression.

My Code Names New CRO, CFO and COO as It Expands into Video

My Code, a multicultural media and marketing firm targeting growth audiences, has completed its executive leadership team under CEO Amani Duncan with three new appointments. Luis Romero joins as Chief Revenue Officer, bringing over 20 years of experience from Canela Media and The Guardian. Ying Miao is appointed Chief Financial Officer, previously serving as CFO of Converge and recognized as Marketing Industry CFO of the Year. Dave LiCalzi is promoted internally to Chief Operating Officer, having held senior roles at The Arena Group, Paramount, and ESPN. These moves support My Code's expansion into video with Remezcla Más, a bilingual streaming service, and the development of an 'intelligence center' offering audience data products. The repositioning, under private equity owner Ariel Alternatives, also includes partnerships with Hershey and Experian.

• My Code announced three C-suite appointments: Luis Romero as CRO, Ying Miao as CFO, and Dave LiCalzi as COO.
• Romero previously served as EVP of Sales at Canela Media and SVP of Sales at The Guardian.
• Miao previously served as CFO of Converge and was named Marketing Industry CFO of the Year by Influential Business Woman Awards.

My Code and vitaminwater Launch Neighborhue

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