Integral Ad Science vs Pixalate

Integral Ad Science to Provide Brand Safety and Suitability Measurement in ChatGPT Ads

IAS announces new brand safety and suitability measurement for ChatGPT Ads, dated October 5, 2026.

OpenAI Pilots Brand Suitability Controls with DoubleVerify and IAS

OpenAI announced during Advertising Week New York that it is piloting brand suitability controls with DoubleVerify (DV) and Integral Ad Science (IAS). The two verification firms will independently assess how OpenAI applies its brand safety standards in a controlled testing environment, without accessing private user conversations. This move aims to provide advertisers with greater transparency and follows a trend of platforms seeking third-party verification to build trust with buyers. ChatGPT reportedly reaches 1.2 billion users weekly. OpenAI is also testing a larger, image-led ad format and expanding its measurement partners.

• OpenAI announced a pilot of brand suitability controls with DoubleVerify and IAS during Advertising Week New York.
• The pilot involves independent assessment of OpenAI's brand safety safeguards in a controlled testing environment.
• ChatGPT reaches 1.2 billion users weekly, according to OpenAI.

IAS launches brand safety measurement for ChatGPT ads

Integral Ad Science (IAS) announces it is among the first partners to provide independent brand safety and suitability measurement for ChatGPT ads. The solution allows advertisers to assess ChatGPT ads against IAS taxonomy categories, enabling them to evaluate the platform's role in their media strategy and track media quality over time. The integration is currently in a closed pilot phase, available to select advertisers, with broader rollout expected soon.

• Integral Ad Science launches brand safety measurement for ChatGPT ads.
• IAS is among the first partners to offer independent brand safety measurement for ChatGPT.
• The integration is currently in a closed pilot phase for select advertisers.

Screencore and Pixalate Strengthen Programmatic Traffic Quality

Screencore, a programmatic advertising technology company, is highlighting its ongoing collaboration with Pixalate, a global ad fraud protection, privacy, and compliance analytics platform. The partnership focuses on strengthening programmatic traffic quality. As part of this collaboration, Screencore has integrated Pixalate's data and analytics into its platform to enhance ad fraud detection and prevention, improving the overall quality of programmatic ad inventory. The collaboration aims to provide advertisers and publishers with greater transparency and trust in their programmatic transactions, ensuring that invalid traffic is identified and filtered out effectively.

• Screencore and Pixalate are building on a long-standing collaboration.
• The collaboration aims to strengthen programmatic traffic quality.
• Screencore leverages Pixalate's ad fraud protection and compliance analytics.

Pixalate Releases Q3 2026 Web Seller Trust Index 2.0: 21.4% of Global Authorized Web Inventory Resold Via Arbitrage, Up From 15.3%; Index Exchange Top ‘Direct’ Seller in US, Media.Net No. 1 in Germany

Pixalate released its Q3 2026 Web Seller Trust Index 2.0, reporting that 21.4% of global authorized web inventory is resold via arbitrage, up from 15.3%. Index Exchange is the top 'direct' seller in the US, and Media.Net is No. 1 in Germany.

Pixalate Releases September 2026 Streaming TV Rankings: Scripted Crime Drives CTV Programmatic Ad Spend While National News Dominates Mobile

Pixalate has released its September 2026 Streaming TV Rankings, highlighting that scripted crime drives CTV programmatic ad spend while national news dominates mobile.