Integral Ad Science vs Pixability

Integral Ad Science Appoints Lidiane Jones Chief Executive Officer

Integral Ad Science Appoints Lidiane Jones Chief Executive Officer

IAS Releases 21st Media Quality Report

Integral Ad Science (IAS) published the 21st edition of its Media Quality Report (MQR), analyzing over 300 billion daily digital interactions to provide open-internet benchmarks and channel-specific insights. Key findings: video viewability (79.7%) outperforms display (67.9%) by 11.8 percentage points; attention-focused video campaigns show large lifts in attention scores, lower cost-per-click, and strong household-level sales impact; mobile web display accounts for a large share of impressions but concentrates media waste and Made-for-Advertising (MFA) impressions; and green-certified campaigns (measured with IAS and Good-Loop) correlate with higher quality impression rates. The report underscores the need for proactive, AI-driven optimization to reduce synthetic/AI-generated noise and transform media quality into measurable performance gains.

• Integral Ad Science (IAS) released the 21st Edition of its Media Quality Report (MQR).
• The MQR analyzes over 300 billion daily digital interactions to produce open-internet benchmarks and channel-specific insights.
• Global video viewability reached 79.7%, outperforming display viewability (67.9%) by 11.8 percentage points.

Integral Ad Science Names Lidiane Jones CEO

Integral Ad Science (IAS) has appointed Lidiane Jones as Chief Executive Officer effective immediately, succeeding Lisa Utzschneider. Utzschneider, who led IAS for more than seven years, will remain with the company as Special Advisor to the Board through the end of 2026 and will also act as Special Advisor to private equity firm Novacap and its portfolio companies. The board-led succession process included Novacap and Utzschneider. Jones brings over 20 years of product and technology leadership, having most recently been CEO of Bumble and previously leading Slack after its acquisition by Salesforce; she also held senior roles at Sonos and Microsoft. IAS frames the move as part of its long-term strategy to advance its media-quality offerings and respond to rising demand for AI-driven data and real-time analytics in digital advertising.

• Integral Ad Science (IAS) appointed Lidiane Jones as Chief Executive Officer effective immediately.
• Lisa Utzschneider will remain with IAS as Special Advisor to the Board through the end of 2026 and will also serve as Special Advisor to Novacap and its portfolio companies.
• The CEO succession was prepared through a multi-stage selection process involving the board, Novacap, and Lisa Utzschneider.

Pixability Appoints Norm de Greve, Former General Motors CMO and Chairman of the MMA, to its Advisory Board

Industry leader joins the company amid the rapid growth of its AI-powered solutions that help advertisers maximize their investment on YouTube. September 9, 2026 BOSTON— Pixability, a leading AI-driven technology and data company that helps brands maximize the value of paid and owned media and leverage creators on YouTube, today announced that Norm de Greve, the ...

Pixability Appoints Norm de Greve, Former General Motors CMO and Chairman of the MMA, to its Advisory Board

Industry leader joins the company amid the rapid growth of its AI-powered solutions that help advertisers maximize their investment on YouTube. September 9, 2026 BOSTON—Pixability, a leading AI-driven technology and data company that helps brands maximize the value of paid and owned media and leverage creators on YouTube, today announced that Norm de Greve, the former General Motors CMO and Chairman of the MMA, has joined its Advisory Board.

Pixability’s New YouTube Creator Hot List Identifies the Fastest-Growing YouTube Sports Creators

Using Pixability’s proprietary AI-powered creator intelligence, the report identifies the fastest-growing sports creators and the cultural trends creating new opportunities for brands. July 23, 2026 BOSTON—Pixability, the leading YouTube technology and data platform, today announced the release of a new report: the YouTube Creator Hot List: Sports Edition, which identifies the Top 10 fastest-growing sports creators.