AdTech Vendor · Publisher & Media Owner
InMobi vs Yandex
Structured technology and market comparison · 2026
Direct Feature Comparison
InMobi · vs · YandexMobile-first ad tech platform for programmatic advertising and app monetisation.
Russian internet platform with integrated advertising and monetisation stack.
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Comparison Analysis
What is the main difference between InMobi and Yandex?
InMobi specializes in global mobile-first programmatic advertising, focusing on app monetization and demand-side tools for mobile marketers. Conversely, Yandex operates as a vertically integrated internet ecosystem with a dominant regional presence in Russia. While InMobi excels in cross-platform mobile inventory and global scale, Yandex leverages its proprietary consumer traffic and deep local data to provide a comprehensive, multi-layer advertising stack for regional enterprises.
How do the features of InMobi and Yandex compare?
InMobi’s product suite centers on mobile-specific demand and supply-side platforms, offering advanced in-app targeting and programmatic mediation. Yandex provides a broader digital marketing suite, including search, video, and display advertising integrated with robust analytics and ad-serving software. While InMobi leads in mobile-centric programmatic efficiency, Yandex offers superior integration across search ecosystems alongside comprehensive first-party performance measurement tools.
What are the top alternatives to InMobi and Yandex?
When evaluating InMobi and Yandex, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of InMobi and Yandex compare?
InMobi is headquartered in IN (founded in 2007) with 1,001–5,000 employees. Yandex is based in RU (founded in 2000) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: InMobi vs Yandex
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
InMobi
Recent Signals
- ·https://martechseries.com/feed/Conversational AI
InMobi Launches Conversational AI Agent for Buyers
InMobi Advertising announced a conversational AI agent integrated into its self-serve deal platform, Buyer Hub, to help media buyers discover inventory, build deals, and optimize campaigns using natural language. Buyer Hub is now open to agencies and managed-service DSPs, offering role-based access controls, inventory discovery, self-serve reporting, and Deals Forecasting. The launch follows InMobi’s partnership with Scope3, which made premium CTV and mobile in-app supply — including Glance — available to AI-powered buying agents on Scope3 Interchange. InMobi positions the agent to speed up workflows while keeping traders in control, and agencies will access Buyer Hub through sales-assisted onboarding.
- InMobi Advertising launched a conversational AI agent powered by InMobi’s unified intelligence layer on its Buyer Hub platform.
- Buyer Hub is now open to agencies and managed-service DSPs, offering role-based access control, inventory discovery, self-serve reporting, and Deals Forecasting.
- The launch follows InMobi’s partnership with Scope3, which opened premium CTV and mobile in-app supply, including Glance, to AI-powered buying agents on Scope3 Interchange.
- ·techcrunchPrivacy
Android SDKs may leak users' precise location to advertisers
The Electronic Frontier Foundation (EFF) analyzed Android apps and found many third‑party advertising SDKs automatically inherit host app GPS permissions and, by default, capture and transmit precise location coordinates to ad networks and data brokers—often via real‑time auctions. Using network-traffic analysis and tools such as Exodus Privacy, researchers observed exact geographic coordinates being sent and named vendors including InMobi and Huawei. The report identified apps with a combined 60 million downloads and notes SDK providers claim reach across billions of users via tens of thousands of apps. Play Store privacy disclosures frequently fail to reveal this third‑party sharing, and developers may be unaware because disabling SDKs' default collection requires explicit code changes and documentation is unclear. EFF warns these sold location datasets pose serious privacy risks and calls for better developer practices and regulatory safeguards.
- EFF's technical analysis found many ad SDKs inherit app GPS permissions and by default capture and transmit precise location coordinates.
- Researchers used network-traffic analysis and tools like Exodus Privacy and observed exact coordinates sent to vendors including InMobi and Huawei.
- The investigation identified apps with a combined 60 million downloads and notes SDK providers claim reach across billions of users via tens of thousands of apps.
- ·https://martechseries.com/feed/Video Ads
InMobi Launches FRAME Attention; 3.5x YouTube
InMobi Advertising launched FRAME Attention, a certified high-attention media product for Mobile In-App Video and Connected TV (CTV), validated by Lumen Research. Offered globally via Deals and IO as part of the FRAME Ad Experience suite, it guarantees a minimum Attention Per Mille (APM) floor of 8,000, supports third-party measurement (Lumen, Adelaide), and is available to brand advertisers and agencies. Independent testing found InMobi’s mobile in-app video delivered 3.5× the attentive seconds versus a YouTube-equivalent benchmark, while CTV inventory reached 9,593 APM — 31% above a 7,286 streaming benchmark. A Cint-measured study across four million impressions reported a 67.4% lift in ad recall and a 16.5% lift in brand awareness. The product prioritizes attentive seconds over simple viewability to help advertisers optimize for attention-quality impressions and is available across InMobi’s mobile, desktop and CTV supply, including Glance properties.
- InMobi launched FRAME Attention, a certified high-attention product for Mobile In-App Video and CTV.
- FRAME Attention is validated by Lumen Research and guarantees a minimum APM floor of 8,000.
- Independent testing: mobile in-app video delivered 3.5× the attentive seconds versus a YouTube-equivalent benchmark.
Yandex
Recent Signals
- ·t3nInfrastructure
Ukrainian Drone Attacks on Yandex Data Centers Cause Bot Traffic Drop
Ukraine launched a series of drone attacks on Yandex data centers, severely damaging three out of five facilities within a week. The attacks disrupted Yandex's services, including its search engine, cloud computing, AI, and other offerings, impacting millions of users in Russia and other countries. The data centers in Ryazan and Vladimir housed supercomputers used for AI model development. Cloudflare reported a dramatic drop in bot traffic from Russia, falling to 0.4% of the previous week's level after the third attack, though it recovered to 20% by Sunday evening. The attacks are part of ongoing cyber and physical warfare between Russia and Ukraine.
- Ukraine attacked three of Yandex's five data centers within a week, causing severe damage.
- The third attack on a data center in the Vladimir region forced it to cease operations.
- Yandex's services, including search, cloud computing, and AI, were disrupted, affecting millions of users.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners InMobi and Yandex share across the market ecosystem.
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