InMobi vs InStyle

InMobi Launches Conversational AI Agent for Buyers

InMobi Advertising announced a conversational AI agent integrated into its self-serve deal platform, Buyer Hub, to help media buyers discover inventory, build deals, and optimize campaigns using natural language. Buyer Hub is now open to agencies and managed-service DSPs, offering role-based access controls, inventory discovery, self-serve reporting, and Deals Forecasting. The launch follows InMobi’s partnership with Scope3, which made premium CTV and mobile in-app supply — including Glance — available to AI-powered buying agents on Scope3 Interchange. InMobi positions the agent to speed up workflows while keeping traders in control, and agencies will access Buyer Hub through sales-assisted onboarding.

• InMobi Advertising launched a conversational AI agent powered by InMobi’s unified intelligence layer on its Buyer Hub platform.
• Buyer Hub is now open to agencies and managed-service DSPs, offering role-based access control, inventory discovery, self-serve reporting, and Deals Forecasting.
• The launch follows InMobi’s partnership with Scope3, which opened premium CTV and mobile in-app supply, including Glance, to AI-powered buying agents on Scope3 Interchange.

Android SDKs may leak users' precise location to advertisers

The Electronic Frontier Foundation (EFF) analyzed Android apps and found many third‑party advertising SDKs automatically inherit host app GPS permissions and, by default, capture and transmit precise location coordinates to ad networks and data brokers—often via real‑time auctions. Using network-traffic analysis and tools such as Exodus Privacy, researchers observed exact geographic coordinates being sent and named vendors including InMobi and Huawei. The report identified apps with a combined 60 million downloads and notes SDK providers claim reach across billions of users via tens of thousands of apps. Play Store privacy disclosures frequently fail to reveal this third‑party sharing, and developers may be unaware because disabling SDKs' default collection requires explicit code changes and documentation is unclear. EFF warns these sold location datasets pose serious privacy risks and calls for better developer practices and regulatory safeguards.

• EFF's technical analysis found many ad SDKs inherit app GPS permissions and by default capture and transmit precise location coordinates.
• Researchers used network-traffic analysis and tools like Exodus Privacy and observed exact coordinates sent to vendors including InMobi and Huawei.
• The investigation identified apps with a combined 60 million downloads and notes SDK providers claim reach across billions of users via tens of thousands of apps.

InMobi Launches FRAME Attention; 3.5x YouTube

InMobi Advertising launched FRAME Attention, a certified high-attention media product for Mobile In-App Video and Connected TV (CTV), validated by Lumen Research. Offered globally via Deals and IO as part of the FRAME Ad Experience suite, it guarantees a minimum Attention Per Mille (APM) floor of 8,000, supports third-party measurement (Lumen, Adelaide), and is available to brand advertisers and agencies. Independent testing found InMobi’s mobile in-app video delivered 3.5× the attentive seconds versus a YouTube-equivalent benchmark, while CTV inventory reached 9,593 APM — 31% above a 7,286 streaming benchmark. A Cint-measured study across four million impressions reported a 67.4% lift in ad recall and a 16.5% lift in brand awareness. The product prioritizes attentive seconds over simple viewability to help advertisers optimize for attention-quality impressions and is available across InMobi’s mobile, desktop and CTV supply, including Glance properties.

• InMobi launched FRAME Attention, a certified high-attention product for Mobile In-App Video and CTV.
• FRAME Attention is validated by Lumen Research and guarantees a minimum APM floor of 8,000.
• Independent testing: mobile in-app video delivered 3.5× the attentive seconds versus a YouTube-equivalent benchmark.

Crocs Becomes Top TikTok Shop Seller via Audacious Social Strategy

Crocs has become one of TikTok Shop's top sellers through an early adopter strategy and a focus on engaging Gen Z and Gen Alpha. The platform named Crocs its Seller of the Year in May, and the brand generated an estimated $52.4 million in sales in the 12 months to April, making it the top footwear seller. Crocs chief brand officer Terence Reilly discussed this approach at ADWEEK's Brandweek event, emphasizing a test-and-learn mindset, a nimble team, and content that includes live commerce experiences like 'Croctober', a 31-day livestream marathon which tripled followers and generated 550 million impressions. The brand also demonstrated live selling on stage at Brandweek, selling 200 items in a 12-minute segment. Reilly advised against bureaucracy, advocating for permission to fail and scale.

• TikTok Shop named Crocs Seller of the Year in May.
• Crocs generated an estimated $52.4 million in sales on TikTok Shop in the 12 months to April, becoming the top footwear seller.
• Crocs' 'Croctober' livestream marathon tripled followers and generated 550 million impressions.

Nancy Guthrie Ransom Notes Are Finally Released Nearly 6 Months After Her Disappearance

The InStyle news section was updated with multiple new celebrity news stories, including an update on Savannah Guthrie's mother Nancy Guthrie, whose ransom notes were released nearly six months after her disappearance.