InfoSum vs Snowflake

Data Collaboration Evolves from Connectivity to Intelligence

The article discusses the evolution of data collaboration in marketing, emphasizing the shift from static data aggregation towards dynamic signal intelligence. It highlights how AI and privacy-enhancing technologies like federated learning enable the secure combination of dispersed signals from brands, retailers, publishers, and platforms. This enables better contextual understanding and predictive insights, exemplified by a sports marketing scenario. The piece argues that the future of data-driven marketing lies not in owning the most data but in securely connecting relevant signals to derive actionable intelligence. It introduces 'Private Data Networks' as a framework for this collaboration, where data remains with its owner while enabling joint analysis. The article concludes that identity remains important but is part of a larger information ecosystem, and that data value is increasingly derived from its context-enhanced integration.

• Data collaboration shifts from static data aggregation to dynamic signal analysis.
• Private Data Networks enable secure data interconnection without centralized storage.
• Federated learning trains ML models across distributed data sources.

GVTLabs launches AskGVT to make video content searchable

GVTLabs, founded by InfoSum's Nick Halstead, has emerged from stealth with AskGVT, an AI product that makes video content searchable. The tool allows users to query a creator's video feed and receive text-based answers along with relevant video clips. It differentiates itself by sourcing answers solely from the creator's own videos, preserving their voice and expertise. Creators can offer access to their AskPage via day, week, or monthly passes, control which videos are searchable, and use a Studio for content planning. Enterprise products include GVTLabs Studio, Roster, and Channels for media companies and rights holders to mine their archives for insights or campaign planning. The company has appointed Rhys McLachlan, formerly ITV's Director of Addressable Advertising, as Head of Media Partnerships.

• GVTLabs launched AskGVT, an AI product for searching video content.
• AskGVT allows users to query a creator's video feed and receive text answers with video clips.
• Creators can monetize access to their AskPage via day, week, or monthly passes.

Eyeota announces partnership with InfoSum

Eyeota announces partnership with InfoSum, a privacy-safe data collaboration platform, to unlock B2B and B2C audience solutions for advertisers.

Snowflake Announces Sovereign AI Collaboration with Orange Business and Bleu for France

Snowflake announces collaborations with Orange Business and Bleu to deliver sovereign AI solutions for France's regulated markets, alongside new product updates including Data Mirroring GA and Lumen private connectivity.

Expanding Model Choice in Snowflake: Gemini 4 Argon is Now Available on Snowflake

Snowflake announces the availability of Gemini 4 Argon on its platform, expanding model choice for AI workloads.

Introducing Workday Data Cloud and Snowflake: Zero-Copy, Bidirectional Integration Now Generally Available

Snowflake announces the general availability of Workday Data Cloud and Snowflake zero-copy, bidirectional integration.