Infillion vs Playdigo

The Election Is Over. Influence Season Is Just Beginning.

Infillion announced the availability of Atlas Influence Targeting audiences, designed for public affairs marketers to reach policymakers, staffers, and influencers in the post-election period. The solution includes Atlas Basic, which targets individual policymakers and their first- and second-degree connections, and Power Players, which reaches state-level political operators. Committee audiences will be available starting in January 2027 once assignments are announced. The offering leverages Infillion's platform, including the Infillion Brain for optimization, to help buyers influence legislation and policy debates.

• Infillion launches Atlas Influence Targeting for public affairs advertising.
• Atlas Basic targets individual policymakers and their first- and second-degree connections.
• Power Players audiences reach hundreds of thousands of verified state-level political operators.

Foursquare co-founder says equity holders saw no returns from acquisition

Foursquare co-founder Dennis Crowley said investors saw no returns from the company's acquisition by Infillion last month. Crowley expressed disappointment, noting that despite over $100 million in annual revenue after pivoting to enterprise services, neither preferred nor common stockholders received any value. He attributed the outcome to management transitions, including the hiring of a banker as CEO in 2021. Foursquare had raised over $411 million in funding, according to PitchBook, and shut down its consumer app in 2024.

• Foursquare was acquired by Infillion last month (September 2026) at an undisclosed value.
• Co-founder Dennis Crowley said equity holders saw no returns from the acquisition.
• Foursquare raised over $411 million in funding, according to PitchBook.

Just Browsing, Thanks!

Infillion highlighted the capabilities of its Infinite Video solution, contrasting deterministic real-world intelligence with probabilistic behavioral targeting in digital video and CTV. Infinite Video integrates Infillion Catalina purchase data, Foursquare and Gimbal location intelligence, and zero-party streaming surveys to target audiences and provide closed-loop attribution. With digital video commanding 60% of total U.S. TV and video ad spend at $81.9 billion, the platform connects media delivery directly to store visits and incremental sales lift.

• Digital video accounts for 60% of total U.S. TV and video ad spend, representing $81.9 billion in 2026.
• Infillion Catalina provides purchase data covering 420 million shopper IDs and over 10 billion transactions via direct retail POS integrations.
• The integration of acquired Foursquare assets adds 16 billion human-verified check-ins and intelligence on over 100 million points of interest worldwide, complementing Gimbal location data.

Top DSPs for 2027 and Why Playdigo Is Becoming a Key Player

Heading into 2027, mobile and CTV advertisers are narrowing their tech stacks to favor DSPs that prioritize clean, verified traffic and scalable ROI over sheer impression volume. Playdigo is emerging as a leading platform in this new paradigm by combining automated post-conversion optimization with strict fraud prevention to deliver predictable, high-ROAS growth.

The Playdigo Standard for Scaling User Acquisition: How to Build a High-Growth Multi-Channel Stack in 2026

To scale beyond search and social limits, the Playdigo framework uses AI predictive bidding, oRTB, and multi-channel DSPs (CTV, mobile) to target low-latency, fraud-free inventory and drive growth based on pLTV rather than basic CPI.