Index Exchange vs Ozone

Ad industry tallies early losses from Apple Safari tracking block

Apple's latest Safari update has blocked tracking technologies used by major ad tech vendors, causing early revenue losses for publishers. Aditude reported a 10.5% drop in eCPMs among updated users, with Safari accounting for 11.7% of ad impressions and 11.4% of ad revenue for its clients. The impact is currently limited as only 8% of users have updated, but fears grow ahead of Q4. Some publishers with subscription models are less affected, while others worry about dependencies on blocked vendors. Apple's lack of communication and perceived favoritism towards its own ad network have drawn criticism. Index Exchange remains unaffected but calls the move an overreach. The Trade Desk's ad server was blocked but temporarily restored in a test version after a bug report.

• Apple's Safari update blocked tracking technologies used by major ad tech companies.
• Aditude reported eCPMs fell 10.5% among users with the update, impacting publishers' revenue.
• Safari accounts for 11.7% of ad impressions and 11.4% of ad revenue for Aditude's clients.

Index Exchange CEO: Sell-Side Innovation, CTV Transparency, AI Agents

In an interview with ADZINE, Andrew Casale, CEO of Index Exchange, discusses the evolution of programmatic advertising. He argues that sell-side innovation, including modeling and containerization, is increasing complexity but also value. Buyers can now run their own models on the sell-side, democratizing decision-making. Casale addresses the black box concern, noting that while the internal logic of buyer models is opaque, the platform observes their actions. He highlights the shift towards modular infrastructure, with Index enabling data providers and DSPs to run modules on its cloud. Regarding CTV, Casale emphasizes the need for more transparency, noting that while genre data is increasingly available, show and episode data remain limited due to legal and distribution issues. He discusses the evolution of pod serving and the role of agentic advertising, distinguishing between workflow automation and impression-level decisioning, which remains the domain of mathematical models. Casale sees AI agents as useful for automating manual tasks but not as a revolution that will shift power from walled gardens.

• Andrew Casale, CEO of Index Exchange, discussed sell-side innovation, CTV transparency, and AI agents in an interview.
• Index Exchange processes around 20 million requests per second.
• Most of Index Exchange's CTV supply includes genre data; show and episode data are often kept for direct deals.

Adnami Joins Index Exchange Data Vendor Ecosystem

Adnami, a Danish ad tech company specializing in high-impact display formats, has joined Index Exchange's data vendor ecosystem. This integration enables Adnami to access Index Exchange's supply-side platform to expand its distribution and offer its premium ad formats to a wider range of publishers and advertisers. The collaboration allows Adnami to leverage Index Exchange's robust infrastructure and demand relationships, enhancing its ability to deliver high-impact, viewable advertising at scale. This move is part of Adnami's strategy to strengthen its presence in the programmatic advertising space and provide more value to its partners through enhanced monetization opportunities.

• Adnami has joined Index Exchange's data vendor ecosystem.
• The partnership enables Adnami to distribute its high-impact display formats via Index Exchange.
• The integration aims to expand Adnami's reach and enhance monetization for publishers.

TeqBlaze Joins AgenticAdvertising.org to Boost Sell-Side Agentic Ads

TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), the nonprofit trade organization behind the Ad Context Protocol (AdCP) for agentic advertising. Since earlier this year, TeqBlaze has been testing AdCP through its Sales Agent MVP, a free environment for publishers and SSPs. The agent allows sellers to add inventory via a simple interface or TeqMate AI prompt, receive requests from buyer agents, and approve or reject deals, with human sign-off required before rendering and invoicing. This membership provides TeqBlaze with access to AAO's working groups and governance. The move underscores the industry's shift toward agent-to-agent selling. TeqBlaze, which joined IAB Tech Lab in 2024, also participates in its Agentic Advertising Management Protocols (AAMP) and ARTF efforts, highlighting the need for interoperability across parallel protocol initiatives.

• TeqBlaze joined AgenticAdvertising.org (AAO), the nonprofit behind the Ad Context Protocol (AdCP).
• TeqBlaze has been testing AdCP since earlier this year via a free Sales Agent MVP for publishers and SSPs.
• The Sales Agent MVP requires human approval for each deal before proceeding.

Ozone launches Arc, evolving its platform to deliver performance-led outcomes

Ozone, the leading digital advertising business, today announces the launch of Arc, a new product capability that helps advertisers optimise […]

Ozone launches Arc, evolving its platform to deliver performance-led outcomes

Ozone, the leading digital advertising business, today announces the launch of Arc, a new product capability that helps advertisers optimise […]