AdTech Vendor · Media Sales House · vs · AdTech Vendor · Publisher & Media Owner

IDTU

IDX vs Tunnl

Structured technology and market comparison · 2026

Direct Feature Comparison

IDX · vs · Tunnl
Market Cluster / Sector
IDXAdTech Vendor · Media Sales House
TunnlAdTech Vendor · Publisher & Media Owner
Platform Focus
IDX

Israeli self-serve ad platform for publishers and agencies.

Tunnl

Audience intelligence, activation and programmatic monetisation platform.

Company Size
IDX10–49 employees
Tunnl50–200 employees
Headquarters
IDXIL
TunnlNL
Year Founded
IDX2017
Tunnl2021

Analyze all overlapping signals and tech stacks for IDX and Tunnl

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Comparison Analysis

What is the main difference between IDX and Tunnl?

When comparing IDX and Tunnl, both platforms operate within the Customer Data & Clean Room Platform (CDP/DCR), Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. IDX is positioned as Israeli self-serve ad platform for publishers and agencies, whereas Tunnl focuses on Audience intelligence, activation and programmatic monetisation platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to IDX and Tunnl?

When evaluating IDX and Tunnl, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR), Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of IDX and Tunnl compare?

IDX is headquartered in IL (founded in 2017) with 10–49 employees. Tunnl is based in NL (founded in 2021) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: IDX vs Tunnl

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

ID

IDX

Recent Signals

  • ·PR Newswire: Technology NewsAgency Growth

    IDX Expands European Footprint, Bolsters Management, Strengthens Data

    Strategic communications and marketing agency IDX has announced significant expansion following 56% H1 growth. The company has increased headcount by over 20% since January, opened new offices in Geneva, Chicago, Cincinnati, Lisbon, and Abu Dhabi, and appointed Clare Donald as Chief Production Officer, Danny Russell as Chief Customer Officer, and Paul Knight as Senior VP Customer Success. IDX has also formed partnerships with major financial exchanges including Toronto Stock Exchange, Deutsche Börse, Vienna Stock Exchange, SIX, and Bahrain Bourse. The agency launched new products: SchemaWrite, a tool for digital content architecture optimization, and Eclipse, a branded backup site. It also offers AEO audits to adapt to AI-driven search. IDX plans to add 250 new employees globally and expand in the Middle East.

    • IDX increased headcount by over 20% since January 2026.
    • IDX opened new offices in Geneva, Chicago, Cincinnati, Lisbon, and Abu Dhabi in 2026.
    • IDX appointed Clare Donald as Chief Production Officer, Danny Russell as Chief Customer Officer, and Paul Knight as Senior VP Customer Success.
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Tunnl

Recent Signals

No recent market signals documented for Tunnl in the current tracking window.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners IDX and Tunnl share across the market ecosystem.