HORIZONT vs Marketing Dive

L'Oréal Paris Names Kristen Bell Global Ambassador

L'Oréal Paris has appointed Emmy-nominated actress and producer Kristen Bell as a global brand ambassador. Bell will represent L’Oréal Paris across skincare, haircare, hair color and make-up categories. The announcement places her among existing L’Oréal testimonials including Gillian Anderson, Heidi Klum, Kendall Jenner and Charles Leclerc. The article was published by HORIZONT.AT (dfv Mediengruppe) on August 25, 2026 and authored by Nora Halwax.

• L'Oréal Paris appointed Kristen Bell as a global brand ambassador.
• Kristen Bell will represent L'Oréal Paris's skincare, haircare, hair-coloration and make-up categories.
• The article cites other L'Oréal testimonials: Gillian Anderson, Heidi Klum, Kendall Jenner and Charles Leclerc.

ZDF launches 'ZDFtapes' live on Twitch

German public broadcaster ZDF will launch a weekly live format, ZDFtapes, on its Twitch channel from 25 August 2026 at 17:00. Presented by Milo (stage name Aria Addams), the reaction-style livestreams showcase archival clips spanning roughly six decades of ZDF programming. Produced by INSTINCT3 GmbH on a nostalgically designed living-room set, episodes are themed and include live chat interaction, community actions and guest appearances. ZDF frames the show as an experiment in reaction-driven, non-linear social streaming to make public-broadcast archives accessible to younger audiences. Future Terra X–branded spin-offs are planned and may involve Harald Lesch. The launch and format details were reported on 24 August 2026 by MEEDIA and Horizont, with ZDF quoting Milena Seybert (head of Genre- and Channelmanagement FEY).

• ZDFtapes is a weekly live show on ZDF's Twitch channel beginning 25 August 2026 at 17:00.
• Host Milo (stage name Aria Addams) reacts live to archival clips spanning roughly six decades, with themed episodes, live chat interaction, community actions and guest appearances.
• Produced by INSTINCT3 GmbH in a nostalgically designed living-room set; the format experiments with reaction-driven, non-linear social streaming to reach younger audiences.

Ex-Coke Marketer Michael Willeke Joins Paramount

Michael Willeke, the former Vice President Marketing at Coca-Cola, is leaving the beverage company to move into the streaming business at US media group Paramount. The personnel move was reported by Catrin Bialek (HORIZONT) on August 24, 2026. The article states Willeke will begin his new role starting September 1. The story frames the change as a sector switch from consumer beverages to the entertainment/streaming industry.

• Michael Willeke is the former Vice President Marketing at Coca-Cola.
• Willeke will move to the streaming business at US media group Paramount.
• The article reporting the move was authored by Catrin Bialek (HORIZONT).

ViralGains Wins Fierce AI Innovation Award for Programmatic Marketing

New press releases added to Marketing Dive's press release page, including ViralGains, FouAnalytics, MERGE, and more.

Gap launches fall denim campaign starring Inde Navarrette

Gap launched a fall campaign called “Denim on your own” that pairs actor Inde Navarrette with singer-songwriter Malcolm Todd. The spot, directed by Tanu Muiño with creative direction by Gap’s Calvin Leung, features Todd’s cover of Robyn’s “Dancing on My Own” and was rolled out across Gap’s digital and social channels, email, stores and out-of-home placements (including billboards in Times Square and on Sunset Boulevard). Paid media elements will run on major social/video platforms and via creator partnerships. The campaign highlights Gap’s continued focus on music-and-movement-driven marketing and follows recent celebrity collaborations that have helped revive Gen Z relevance and improved comparable sales.

• Gap launched a fall campaign titled “Denim on your own” starring Inde Navarrette and Malcolm Todd.
• Malcolm Todd recorded a cover of Robyn’s “Dancing on My Own” specifically for the campaign.
• The campaign rolled out across Gap’s digital and social channels, email, in-store, out-of-home (including Times Square and Sunset Boulevard billboards) and includes paid media and creator partnerships.