Agency & Consultancy
Hirschen Group vs Mawave
Structured technology and market comparison · 2026
Direct Feature Comparison
Hirschen Group · vs · MawaveGerman agency group for strategy, creative, communications and production.
Social-first performance and creator marketing agency for brands.
Analyze all overlapping signals and tech stacks for Hirschen Group and Mawave
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Hirschen Group and Mawave?
When comparing Hirschen Group and Mawave, both platforms operate within the Social & Digital Platforms, Paid Social & Community Management, and Agency & Consultancy ecosystem. Hirschen Group is positioned as German agency group for strategy, creative, communications and production, whereas Mawave focuses on Social-first performance and creator marketing agency for brands. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Hirschen Group and Mawave?
When evaluating Hirschen Group and Mawave, enterprise buyers also consider other platforms in Social & Digital Platforms, Paid Social & Community Management, and Agency & Consultancy. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Hirschen Group and Mawave compare?
Hirschen Group is headquartered in DE (founded in 2005) with 501–1,000 employees. Mawave is based in DE (founded in 2020) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Hirschen Group vs Mawave
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Hirschen Group
Recent Signals
- ·Hirschen Group
RYSM wird unabhängig von der Hirschen Group
RYSM wird vollständig inhabergeführt: Benjamin Minack und Andreas Nickel übernehmen im Rahmen eines Management-Buy-outs die Anteile der Hirschen Group an RYSM.
- ·HorizontM&A
Rysm founders complete management buyout from Hirschen Group
Berlin-based agency Rysm (formerly Ressourcenmangel), which had been part of the Hirschen Group for 17 years, has been bought back by its two founders. Benjamin Minack and Andreas Nickel completed a management buyout of the WPP-held stake and are now sole owners of Rysm. The change restores independent ownership to the agency. The story was reported by Mehrdad Amirkhizi and published on 2026-08-27.
- Rysm was part of the Hirschen Group for 17 years.
- Founders Benjamin Minack and Andreas Nickel bought the WPP-held stake in a management buyout.
- Benjamin Minack and Andreas Nickel are now the sole owners of Rysm.
Mawave
Recent Signals
- ·HorizontMarketing Campaign
HDI and Ralf Schumacher Launch Second Campaign Film
HDI, together with brand ambassador Ralf Schumacher and agency Mawave, has released the second film in its current advertising campaign. The 20-second spot humorously depicts a bromance story, referencing the final scene of "Fast & Furious 7" and elements from WirkaufendeinAuto.de ads. The campaign aims to strengthen HDI's brand in the private customer segment and appeal to new target groups, making insurance offerings more understandable. The agency Mawave, led by Managing Director Till Weyerhäuser, delivers its first major work for HDI with this campaign. The spot is being distributed across Instagram, TikTok, and LinkedIn.
- HDI and Ralf Schumacher launched a second campaign film two weeks after announcing their partnership.
- The 20-second spot was created by social-first agency Mawave, led by Managing Director Till Weyerhäuser.
- The spot references the final scene of 'Fast & Furious 7' and elements from WirkaufendeinAuto.de advertising.
- ·Mawave
Mawave News & Press: Ralf Schumacher wird Markenbotschafter für HDI
New press releases added: Ralf Schumacher becomes brand ambassador for HDI; Mawave hires Niklas Falkenstein as Head of Social & Creative; E.ON launches YouTube reality format 'House of Power'; Mister Spex selects Mawave; and more.
- ·HorizontAgency & Consultancy
AI is not the problem, mediocre agencies are
In a guest article for Horizont, Jason Modemann, CEO of the social lead agency Mawave, argues that artificial intelligence is not the end of agencies, but rather exposes mediocre agency work. He suggests that AI radically changes the agency industry, but not in the way many believe. The article is opinion-based, providing practical insights on how AI tools can be integrated into workflows and how agencies need to adapt to stay relevant. It emphasizes the importance of quality and differentiation in the face of AI-driven efficiency.
- Jason Modemann is the CEO of Mawave, a social lead agency.
- Mawave is a social lead agency.
- The article discusses the impact of AI on the agency industry.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Hirschen Group and Mawave share across the market ecosystem.