Publisher & Media Owner · vs · Publisher & Media Owner
HIGH VIEW vs ServusTV
Structured technology and market comparison · 2026
Direct Feature Comparison
HIGH VIEW · vs · ServusTVDACH media owner operating TV, FAST and streaming channels.
Austrian broadcaster and streaming platform for sports and entertainment.
Comparison Analysis
What is the main difference between HIGH VIEW and ServusTV?
When comparing HIGH VIEW and ServusTV, both platforms operate within the Video Streaming Platform, Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation ecosystem. HIGH VIEW is positioned as DACH media owner operating TV, FAST and streaming channels, whereas ServusTV focuses on Austrian broadcaster and streaming platform for sports and entertainment. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to HIGH VIEW and ServusTV?
When evaluating HIGH VIEW and ServusTV, enterprise buyers also consider other platforms in Video Streaming Platform, Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: HIGH VIEW vs ServusTV
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
HIGH VIEW
Recent Signals
- ·MeediaCTV
Goldvertise to Market Deluxe Music and High View Channels
Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.
- Goldvertise will handle ad sales for Deluxe Music and additional High View group channels (Schlager Deluxe, Bergblick, Deluxe Rap, Deluxe Dance) starting 2027-01-01.
- Goldvertise already markets AGF-measured channels such as AXN Black, AXN White, One Terra and Just Cooking; the new deal increases AGF-declared CTV inventory.
- Goldvertise has a data partnership with All Eyes on Screens (AEOS) to report performance of special-interest channels like Kinowelt TV and Sportdigital channels.
ServusTV
Recent Signals
- ·DWDLTV (linear)
ServusTV Twice Saved from Closure in 2016
This article recounts ServusTV's turbulent history, focusing on dramatic episodes in 2016 when owner Red Bull (and its founder Dietrich Mateschitz) twice announced shutdowns only to reverse course days or weeks later. In April 2016 Ferdinand Wegscheider became head of the channel, shortly before Red Bull announced a planned closure that was withdrawn after employees agreed not to form a works council. On 31 July 2016 Red Bull again announced ending German broadcasts, then reversed that decision and continued. The piece traces subsequent developments: criticism during the COVID era, Dietrich Mateschitz's death in October 2022, ServusTV ending linear broadcasting in Germany at the end of 2023 and moving content to the streaming service ServusTV On, and leadership changes and restructurings through 2025.
- Ferdinand Wegscheider was appointed head of ServusTV in April 2016.
- Shortly after Wegscheider's promotion Red Bull announced ServusTV would be closed for 'economic' reasons, then reversed that decision within a day after staff agreed not to form a works council.
- On 2016-07-31 Red Bull announced it would end ServusTV's broadcast operations in Germany, but reversed this decision weeks later and continued transmissions beyond 2017.
- ·DWDLTV (linear)
ServusTV Big World Cup Winner; ORF III Staff Warn
ServusTV and ORF 1 were the clear TV winners during the World Cup in June, with ServusTV more than doubling its usual audience to 10.7% market share overall (14.2% among 12–49) and ORF 1 reaching 14.0% (16.7% among 12–49). ServusTV’s Austria–Spain match attracted about 2.30 million viewers and record market shares. Personnel shifts include Patrick Schubert leaving ProSiebenSat.1Puls4 to join ServusTV as Head of Editorial TV from 1 October 2026. ServusTV also secured a sublicence deal with Eurosport to show six Tour de France stages per year, including 2027. Meanwhile ORF III staff published an open letter warning against severe cuts to the culture channel amid speculation about halving its roughly €15 million program budget. ORF-Enterprise is now led interimistically by Matthias Seiringer after the departure of advertising chief Oliver Böhm; Clemens Pig is confirmed as incoming ORF general director from 1 January 2027.
- ServusTV achieved a 10.7% market share across all viewers in June 2026 and 14.2% among 12–49-year-olds, its second-strongest month ever.
- ORF 1 recorded a 14.0% monthly market share (16.7% among 12–49), and the ORF group reached 34.0% market share (highest June value in five years).
- Approximately 2.30 million viewers watched ServusTV’s Austria vs Spain match, with a 71.2% market share overall and 81.5% among 12–49-year-olds.
- ·DWDLTV (linear)
ServusTV Extends F1 Rights; ORF Fires Advertising Chief
ServusTV has announced a contract extension to retain free-to-air Formula 1 broadcast rights in Austria through 2029; it currently shares coverage of the races with public broadcaster ORF, whose continued participation is still unclear. ORF confirmed the immediate and final dismissal of its head of advertising, Oliver Böhm, after an internal investigation following earlier suspension for compliance allegations. MagentaTV has halved the price of its World Cup package in Austria to €9.90. Separately, Clemens Pig was elected ORF director-general effective 2027, but the appointment of his directors has been postponed and is now expected in August; the application deadline remains 14 July. The article also reports strong World Cup TV audience figures for both ORF and ServusTV.
- ServusTV announced an extension of its Formula 1 broadcast rights in Austria through 2029.
- ServusTV currently shares Formula 1 race broadcasts with ORF; ORF's ongoing participation is not yet confirmed.
- ORF has dismissed its head of advertising, Oliver Böhm, following an internal investigation after an earlier suspension.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners HIGH VIEW and ServusTV share across the market ecosystem.