Data Provider / Broker · vs · AdTech Vendor

HEMA

HERE Technologies vs Mapsted

Structured technology and market comparison · 2026

Direct Feature Comparison

HERE Technologies · vs · Mapsted
Primary Market / Role
HERE TechnologiesData Provider / Broker
MapstedAdTech Vendor
Platform Focus
HERE Technologies

B2B location data, mapping and navigation platform for enterprises.

Mapsted

Indoor positioning and wayfinding software for enterprise venues.

Company Size
HERE Technologies>5,000 employees
Mapsted50–200 employees
Headquarters
HERE TechnologiesNL
MapstedCA
Year Founded
HERE Technologies1985
Mapsted2014

Analyze all overlapping signals and tech stacks for HERE Technologies and Mapsted

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

Compare free in ExplorerFree forever · No credit card · 1-click via Google/LinkedIn

Comparison Analysis

What is the main difference between HERE Technologies and Mapsted?

When comparing HERE Technologies and Mapsted, both platforms operate within the Data Provider / Broker and AdTech Vendor ecosystem. HERE Technologies is positioned as B2B location data, mapping and navigation platform for enterprises, whereas Mapsted focuses on Indoor positioning and wayfinding software for enterprise venues. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to HERE Technologies and Mapsted?

When evaluating HERE Technologies and Mapsted, enterprise buyers also consider other platforms in Data Provider / Broker and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: HERE Technologies vs Mapsted

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

HE

HERE Technologies

Recent Signals

  • ·https://martechseries.com/feed/Analytics

    HERE and Esri Announce 3-Year Location Analytics Partnership

    HERE Technologies and Esri announced a three-year agreement to jointly develop location-based analytics and visualization solutions built on Esri’s ArcGIS platform. The collaboration combines HERE’s map, traffic and mobility data with ArcGIS spatial analytics to make live and historical geospatial data more accessible to engineering teams and AI systems, supporting emerging AI use cases and agentic workflows. The deal extends a long-standing, 20+ year relationship and references HERE’s 2025 launch of the HERE GIS Data Suite as a curated dataset for ArcGIS environments.

    • HERE Technologies and Esri announced a 3-year agreement to jointly develop location-based analytics and visualization solutions.
    • The partnership combines HERE’s map, traffic and mobility data with Esri’s ArcGIS platform to enable access to live and historical geospatial data for engineering teams and AI systems.
    • The agreement expands and deepens a long-term, 20+ year location data partnership between the two companies.
MA

Mapsted

Recent Signals

No recent market signals documented for Mapsted in the current tracking window.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners HERE Technologies and Mapsted share across the market ecosystem.