Harte Hanks vs Hive Marketing Cloud

8-K Financial Filing Analysis for Harte Hanks (2026-08-19)

Harte Hanks, Inc. has entered into a definitive Agreement and Plan of Merger to be acquired by Star Equity Holdings, Inc. for $5.00 per share in cash or 0.50 shares of Star's 10% Series A Cumulative Perpetual Preferred Stock per share, subject to proration and an aggregate cash cap of $19.2 million. The acquisition will transition Harte Hanks into a wholly owned subsidiary of Star Equity Holdings. The transaction will be partially financed via an up to $15.0 million drawdown on Harte Hanks's existing credit facility with Texas Capital Bank. The agreement incorporates standard closing conditions, including stockholder approval, a Form S-4 registration effectiveness, a 30-day go-shop solicitation period, and a reciprocal termination fee of $1.152 million under defined conditions.

• Harte Hanks agreed to be acquired by Star Equity Holdings, offering stockholders an election of $5.00 per share in cash or 0.50 shares of Star 10% Series A Cumulative Perpetual Preferred Stock, capped at $19.2 million in total cash.
• Debt financing for the transaction is supported by an anticipated drawdown of up to $15.0 million on Harte Hanks's credit facility with Texas Capital Bank.
• The merger agreement provides a 30-day go-shop period to solicit superior proposals and specifies a termination fee of $1.152 million.

Revenue Experience Orchestration: Building Predictable Growth Across the Customer Journey

New blog post by Alex Gill, Global Head of Strategy at Harte Hanks, discussing revenue experience orchestration and building predictable growth across the customer journey.