AdTech Vendor · B2B SaaS Provider · vs · AdTech Vendor · Data Provider / Broker
Happydemics vs On Device
Structured technology and market comparison · 2026
Direct Feature Comparison
Happydemics · vs · On DeviceBrand lift measurement and market research software for media campaigns.
Independent cross-media brand lift measurement for advertisers and agencies.
Analyze all overlapping signals and tech stacks for Happydemics and On Device
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Happydemics and On Device?
When comparing Happydemics and On Device, both platforms operate within the Measurement & Analytics Platform, Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. Happydemics is positioned as Brand lift measurement and market research software for media campaigns, whereas On Device focuses on Independent cross-media brand lift measurement for advertisers and agencies. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Happydemics and On Device?
When evaluating Happydemics and On Device, enterprise buyers also consider other platforms in Measurement & Analytics Platform, Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Happydemics and On Device compare?
Happydemics is headquartered in FR (founded in 2015) with 50–200 employees. On Device is based in GB (founded in 2010) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Happydemics vs On Device
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Happydemics
Recent Signals
- ·ExchangeWireMeasurement
TiVo Ads Integrates Happydemics Brand Lift Measurement
TiVo Ads, the advertising division of TiVo, has chosen Happydemics, a brand lift measurement platform, to enhance its advertising measurement capabilities. This partnership will enable TiVo Ads to provide its clients with brand lift studies, which are crucial for understanding the impact of their ad campaigns. The integration of Happydemics' survey-based measurement is expected to give advertisers a better way to measure the effectiveness of their campaigns, particularly within the growing CTV/OTT market. The companies will leverage Happydemics' platform to gather and analyze consumer responses, providing a more comprehensive view of the advertising ROI.
- TiVo Ads selects Happydemics for brand lift measurement.
- The partnership aims to provide advertisers with a more robust way to measure campaign effectiveness.
- TiVo Ads will integrate Happydemics' survey-based measurement platform.
- ·AdzineBrand Lift Measurement
Silverpush Partners with Happydemics for Brand Lift Measurement
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
- Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.
- ·AdzineAudio
Digital Audio Expands Into Lower-Funnel Performance Marketing
In an interview with ADZINE, Ina Börner explains how digital audio advertising is moving beyond its traditional branding role into measurable performance marketing across the mid and lower funnel. She clarifies that digital audio encompasses not only classic audio spots but also sponsored ads, host-read ads, and podcasts, and that 'performance' does not automatically mean purchase—measurable outcomes are key. Börner details how her company works with third-party measurement partners such as Okube, Veritonic, Adsquare, Yougov, and Happydemics to measure ad recall, consideration, drive-to-web, drive-to-store, and purchase effects. She emphasizes that creative quality is critical and discusses the use of AI for targeting, contextual analysis, and creative review, as well as Dynamic Creative Optimization to tailor spots by time, audience, and usage context. The company currently still uses human voices for production.
- Digital audio advertising can be deployed for mid- and lower-funnel performance goals with measurable outcomes.
- Measurement partners include Okube (drive-to-store/purchase), Veritonic (measurement), Adsquare (geo-data), Yougov (brand surveys), and Happydemics (brand lift).
- Ina Börner highlights Dynamic Creative Optimization (DCO) to tailor audio spots by time of day, audience, or usage situation.
On Device
Recent Signals
- ·ExchangeWireCompany News / Leadership
On Device Appoints COO, Promotes Commercial Director
On Device, a brand lift measurement company, has appointed Meg Fisher as Chief Operating Officer (COO) and promoted Sami Smith to Commercial Director. The company, which focuses on measuring brand lift in the 'Outcomes Era', aims to strengthen its leadership team to support growth and innovation. Meg Fisher brings extensive operational expertise to her new role, while Sami Smith's promotion reflects her significant contribution to the company's commercial success. These changes are part of On Device's strategy to enhance its market position and deliver greater value to clients.
- Meg Fisher appointed COO of On Device.
- Sami Smith promoted to Commercial Director at On Device.
- On Device is a brand lift measurement company.
- ·ExchangeWireMeasurement
On Device Research Launches Brand Lift Data API
On Device Research, a mobile research company, has launched a Brand Lift Data API designed to measure brand lift in the 'outcomes era'. The API enables advertisers to integrate brand lift measurement directly into their data workflows, moving beyond traditional survey-based methods. It provides real-time, privacy-compliant brand lift insights by leveraging device data. The launch reflects a broader industry trend towards more direct, data-driven measurement solutions that align with performance marketing goals, offering a more agile and granular approach to understanding advertising effectiveness.
- On Device Research launched a Brand Lift Data API.
- The API enables direct integration of brand lift measurement into data workflows.
- It provides real-time, privacy-compliant brand lift insights.
- ·DigidayIndustry Event
Advertising Week New York Opens Amid Industry Rebuild
Advertising Week New York 2026 opens as the ad industry rebuilds around AI implementation, creator deals, and measurement uncertainty. Executives from On Device, Roblox, Kochava, and Channel Factory highlight a shift from experimentation to implementation, with concerns about data trust and AI security. The event features a record 2,500 creators, a $100 million creator deal challenge, and a focus on agentic AI and measurement. Organizers admit uncertainty is permanent, but aim to find opportunities collectively.
- Advertising Week New York 2026 runs from October 5-8, 2026 at The Penn District in Manhattan.
- About 2,500 creators are expected, up from 1,000 last year.
- The $100 Million Creator Challenge aims to generate $100 million in creator deals within 12 months.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Happydemics and On Device share across the market ecosystem.